Home / Knowledge / News / Apparel/Garments / CLI secures branding deal with STRIKEFORCE
CLI secures branding deal with STRIKEFORCE
13
Apr '10
Collective Licensing International (CLI) announced their brand partnership and master license agreement with world championship Mixed Martial Arts (MMA) promotion STRIKEFORCE. The long-term brand partnership agreement provides CLI the rights to license and produce all facets of STRIKEFORCE brand merchandise including, but not limited to, footwear, apparel, accessories and equipment.

CLI plans to elevate the STRIKEFORCE brand though its years of successful action sports and performance athletic brand expertise, innovative marketing initiatives, and extensive retail partnerships. CLI will bridge the gap between core MMA athletes and worldwide consumers for the first time by bringing the STRIKEFORCE-specific product line further into the youth consumer market with an entirely new product offering.

The collaboration with CLI will build the STRIKEFORCE organization into a complete lifestyle and culture brand, securing a commanding role in the fastest growing sport in the world.

Bruce Pettet, CEO of Collective Licensing International, said, “We're looking forward to building STRIKEFORCE into a great consumer brand at retail. We are excited to partner with STRIKEFORCE where CEO Scott Coker has successfully established relationships with world-class partners like CBS, SHOWTIME, EA Sports, Rockstar Energy Drink, and Full Tilt Poker among others.”

“We are confident that CLI's excellence in brand building will be a catalyst behind the continued growth of the STRIKEFORCE brand and will enhance our connection with consumers worldwide,” said STRIKEFORCE Founder and CEO, Scott Coker.

STRIKEFORCE is leading the MMA community with new and innovative events and is revitalizing the sport with its focus on elevating the star power of athletes and bringing unexpected and exciting opportunities to MMA fans. In addition to its roster that includes a host of the world's top male competitors, STRIKEFORCE is recognized as the leading platform for women's MMA competition.

Collective Licensing International (CLI)


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Courtesy: Invista

Textiles | On 24th May 2018

Invista moves ahead with Texas technology upgrade project

Invista, a leader in chemical intermediates and fibres, is at the...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search