Home / Knowledge / News / Apparel/Garments / Menswear brand Cubavera celebrates its 10th anniversary
Menswear brand Cubavera celebrates its 10th anniversary
Apr '10
Cubavera, a member of the Perry Ellis International family of brands, announced it is celebrating its 10 year anniversary. The menswear brand, renowned for translating the sabor/flavor and vibrancy of the Latin lifestyle into modern styles popular with multi-cultural and cross-generational consumers, is proud to celebrate this milestone.

The guayabera shirt originated in Cuba over 200 years ago. Spanish immigrants in Cuba designed the shirt in the early 1800s. Farmers who sold their fruits near the Spanish colony city of Trinidad wore the first versions of guayaberas. Locals called these vendors "guayaberos", a reference to the tart indigenous fruit guayaba (guava) that provided their sole source of income. There is some debate as to whether the shirt originated in Mexico or perhaps the Philippines, but this only adds to the legend of this unique cultural icon.

The guayabera is an iconic shirt symbolic of Latin culture. Guayaberas come in all shapes and sizes - cotton, linen, with embroidery and pockets. They can be worn at any casual or formal settings such as weddings. Since its inception the Cubavera brand has taken authentic fundamentals from the traditional guayabera, and fused it with innovative fabrics and design for a new twist on a traditional staple. The line has developed from its signature shirts into a collection offering a variety of suit separates, shirts, jackets, pants and shorts. Design inspiration represents cool, clean and relaxed elements combined with innovation, uniqueness and colorful appeal.

Chairman and CEO George Feldenkreis, who has been referred to as the "El Rey de las Guayaberas/ The Guayabera King," first manufactured guayaberas in 1967 under the label Romani. With the explosion of the Latin market, the company decided to go back to their origins and address this untapped niche market by launching Cubavera in 2000, reintroducing the guayabera with authenticity fused with modern fashion and design progression.

"The way customers have embraced Cubavera illustrates the integration of Hispanic immigrants into this very welcoming host country, and we have been at the forefront of this growth," commented Mr. Feldenkreis. "I am proud to see Cubavera being worn by such a diverse mix of customers. We are a leader in Latin-inspired apparel, and I am honored as both a Cuban and the founder having witnessed the growth of this niche business over the years."

Perry Ellis International Inc

Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search