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Wick'em's new liner is necessary for sweaty woman
Apr '10
The Wick'em Bra Liner, a new bra accessory item developed to be worn inside any existing bra, provides a safe, easy, non-chemical, non-prescription solution for problems caused by perspiration under or between the breasts while it also adds cushioning.

Excessive sweating under and between the breasts and the resulting problems sweat causes is an often unspoken issue that women of all sizes and ages suffer from. While some women experience rashes and irritation, others complain of embarrassing sweat marks on their clothing. Some women just want their bras to be more comfortable! They are tired of the rubbing and chafing they experience from uncomfortable underwires and elastic.

Donna Frye, President of Wick'em LLC and inventor of the bra liner, said, "Although I had discussed my problem with countless doctors over the past 15 years, not one of them offered a solution that worked. Doctors told me that my own painful experience with rashes and irritation caused by under-breast sweat was a common problem. They prescribed various creams and medications, but none of them helped. I finally decided to develop something on my own - for me and for the millions of women like me who have this problem, but don't talk about it!"

The Wick'em Bra Liner's patent-pending design features a unique shape that gives maximum protection, maximum flexibility and comfort, yet avoids contact with the more sensitive areas of the breast. A center tab can be flipped up for maximum protection, or flipped down to remain hidden when worn under clothing with lower-cut necklines.

The bra liner is constructed from two types of fabric. The outside is sewn from the same moisture management fabric that is commonly found in today's best professional athletic wear - a specialized fabric that wicks moisture away from the skin. Soft cotton batting on the inside absorbs excess moisture and adds cushioning to the most uncomfortable, but necessary, item of women's clothing - the bra!

Wick'em LLC

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