Home / Knowledge / News / Apparel/Garments / Wick'em's new liner is necessary for sweaty woman
Wick'em's new liner is necessary for sweaty woman
19
Apr '10
The Wick'em Bra Liner, a new bra accessory item developed to be worn inside any existing bra, provides a safe, easy, non-chemical, non-prescription solution for problems caused by perspiration under or between the breasts while it also adds cushioning.

Excessive sweating under and between the breasts and the resulting problems sweat causes is an often unspoken issue that women of all sizes and ages suffer from. While some women experience rashes and irritation, others complain of embarrassing sweat marks on their clothing. Some women just want their bras to be more comfortable! They are tired of the rubbing and chafing they experience from uncomfortable underwires and elastic.

Donna Frye, President of Wick'em LLC and inventor of the bra liner, said, "Although I had discussed my problem with countless doctors over the past 15 years, not one of them offered a solution that worked. Doctors told me that my own painful experience with rashes and irritation caused by under-breast sweat was a common problem. They prescribed various creams and medications, but none of them helped. I finally decided to develop something on my own - for me and for the millions of women like me who have this problem, but don't talk about it!"

The Wick'em Bra Liner's patent-pending design features a unique shape that gives maximum protection, maximum flexibility and comfort, yet avoids contact with the more sensitive areas of the breast. A center tab can be flipped up for maximum protection, or flipped down to remain hidden when worn under clothing with lower-cut necklines.

The bra liner is constructed from two types of fabric. The outside is sewn from the same moisture management fabric that is commonly found in today's best professional athletic wear - a specialized fabric that wicks moisture away from the skin. Soft cotton batting on the inside absorbs excess moisture and adds cushioning to the most uncomfortable, but necessary, item of women's clothing - the bra!

Wick'em LLC


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search