Home / Knowledge / News / Apparel/Garments / Wick'em's new liner is necessary for sweaty woman
Wick'em's new liner is necessary for sweaty woman
19
Apr '10
The Wick'em Bra Liner, a new bra accessory item developed to be worn inside any existing bra, provides a safe, easy, non-chemical, non-prescription solution for problems caused by perspiration under or between the breasts while it also adds cushioning.

Excessive sweating under and between the breasts and the resulting problems sweat causes is an often unspoken issue that women of all sizes and ages suffer from. While some women experience rashes and irritation, others complain of embarrassing sweat marks on their clothing. Some women just want their bras to be more comfortable! They are tired of the rubbing and chafing they experience from uncomfortable underwires and elastic.

Donna Frye, President of Wick'em LLC and inventor of the bra liner, said, "Although I had discussed my problem with countless doctors over the past 15 years, not one of them offered a solution that worked. Doctors told me that my own painful experience with rashes and irritation caused by under-breast sweat was a common problem. They prescribed various creams and medications, but none of them helped. I finally decided to develop something on my own - for me and for the millions of women like me who have this problem, but don't talk about it!"

The Wick'em Bra Liner's patent-pending design features a unique shape that gives maximum protection, maximum flexibility and comfort, yet avoids contact with the more sensitive areas of the breast. A center tab can be flipped up for maximum protection, or flipped down to remain hidden when worn under clothing with lower-cut necklines.

The bra liner is constructed from two types of fabric. The outside is sewn from the same moisture management fabric that is commonly found in today's best professional athletic wear - a specialized fabric that wicks moisture away from the skin. Soft cotton batting on the inside absorbs excess moisture and adds cushioning to the most uncomfortable, but necessary, item of women's clothing - the bra!

Wick'em LLC


Must ReadView All

Courtesy: Fashion Revolution/Fashion Transparency Index

Apparel/Garments | On 23rd Apr 2018

Transparency helps in swiftly alerting brands

Disclosing key supplier, supply chain and operational information...

Japan’s clothing imports up 4% in fiscal 2017

Apparel/Garments | On 23rd Apr 2018

Japan’s clothing imports up 4% in fiscal 2017

Japan’s imports of clothing and accessories increased by 4 per cent...

Courtesy: Fashion Revolution/Fashion Transparency Index

Fashion | On 23rd Apr 2018

Top global fashion brands now more transparent

Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search