Home / Knowledge / News / Apparel/Garments / Tie Rack plans expansion into Indian market
Tie Rack plans expansion into Indian market
Apr '10
A London based retailer for men and women's accessories, Tie Rack, is mapping major expansion in India, as it intends to open 150 new outlets in India by 2012.

These shops will consist of a blend of both shop-in-shops and standalone outlets. Wherein the standalone outlets each, would necessitate an investment of around Rs 2-3 million, the multi-brand outlets will each call for an investment of Rs 1 million, said Jacopo Fratini, Chairman, The Rack Retail Group, UK.

The brand, which arrived in India in November 2009, by now, has launched seven standalone points of sale in Delhi, Mumbai, Bangalore, Chennai, Kolkata, Pune and Ludhiana. It also shares space in multi-branded stores like William Penn and Shoppers Stop.

According to Fratini, this year itself the company also intends to start three new stores in Kolkata and Chandigarh.

Tie Rack, famous for its ties and scarves, is looked upon as a bridge-brand; or what is called a bridge to luxury, with a collection of ties ranging from Rs 1,000 to 4,000. The brand, arrived in India, when it signed a licensing agreement with Genesis, a holding company for leading fashion retail brands.

India is the most promising market for the brand, as the country has a great deal of purchasing power, Fratini said. According to him, they are quite optimistic regarding the markets, as the brand has already succeeded in making an impression in the Indian mind-set.

Jyoti Narula, MD, Genesis Colors, stated that, in connection with pricing, styling quotient and the product categories, they have tapped very good responses. The brand in India has recently presented its line of men's accessories with men's shirts and contemporary portfolio bags. As of now, ties and cufflinks have proved to be the bestsellers.

She further said that, considering the sales per square foot, they have already generated 20 percent, in excess of the industry average and in the current year they anticipate a turnover of around Rs 200-250 million.

Narula said that, due to tradition of corporate gifting, their brand has highly benefited and gets a good amount of business too, also, many leading insurance companies and MNCs are their corporate clients.

Fibre2Fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th Jul 2017

DuPont launches new stretchable electronic inks, films

DuPont Advanced Materials has announced availability of its newest...

Textiles | On 28th Jul 2017

Clariant, Huntsman present update on planned merger

Clariant and Huntsman Corporation have presented a first update on...

Apparel/Garments | On 28th Jul 2017

Columbia Sportswear posts Q2 2017 net sales of $398.9 mn

Columbia Sportswear Company has recorded net sales of $398.9 million...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search