Biggest UNIQLO global flagship store coming to Shanghai
20 Apr '10
4 min read
Following stores in New York, Paris, and London, UNIQLO will open the Shanghai West Nanjing Road Store on May 15th, its 4th and largest global flagship store.
Boasting a massive sales floor of 1,100 tsubo (39,000 ft2), the UNIQLO Shanghai Global Flagship Store will bring together the latest fashions with the highest standards in products, visual merchandising, sales and store operations, customer service and creativity. The Shanghai West Nanjing Store will serve as a base for UNIQLO to reach from Shanghai to the rest of Asia and the world.
UNIQLO's Global Flagship Store at West Nanjing Road Opening May 15th
UNIQLO's 4th global flagship following New York, London, and Paris, with the Shanghai West Nanjing Road store, UNIQLO will establish a presence on Shanghai's most prominent fashion avenue.
Often referred to as the “world's development center,” Asia is the largest developing market in the world. Already referred to as the “Center of Asia,” Shanghai is the largest city in that market, and is now set to become the “Center of the World.” This energy and excitement serves as the backdrop for UNIQLO's newest global flagship store. Through the Shanghai West Nanjing Road store, UNIQLO will share its brand message of quality, style, and value with the entire world.
The Shanghai West Nanjing Road store will feature 320 mannequins on 3 floors displaying the numerous ways to coordinate and combine UNIQLO's fashions, the most of any global flagship. A glass case set in the ceiling of the main entrance will feature rotating mannequins displaying the latest merchandise.
The entrance from the subway will feature an atrium that opens across all 3 floors and a special display of “flying mannequins” moving from top to bottom, giving customers in the new store a fresh and unexpected surprise.
Shanghai Global Flagship Store Shanghai West Nanjing Road Store Summary Store name: Shanghai West Nanjing Road Store Opening Date: Saturday, May 15th, 2010 Address: 969 West Nanjing Road, Shanghai (West Nanjing Road Station, Maoming Road North Entrance) Shop Floor Area: 1,100 Tsubo (39,000 ft2) spread over 3 floors
Shanghai Global Flagship Opening Featured Items: Vast Selections of Polo Shirts, T-shirts, Casual Dresses, Jeans
Featured items at the May 15th opening will include the polo shirt, one of UNIQLO's quintessential items. It will be available in 88 colors (a doubling-up of the number “8,” considered lucky in Chinese culture) for both men and women, including colors exclusive to the Shanghai Global Flagship Store. The quality and color variations of this item really capture the heart of what UNIQLO is all about.
Another item that will debut at the opening is the “Shanghai Pop Culture Project” T-shirt. Designed by local artists representing China's leading designers, these additions to the immensely popular “UT” line were created with the theme “Creativity: From Shanghai to the World.” Staying with the lucky number, 8 designs will be available to celebrate the store opening.
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