Home / Knowledge / News / Apparel/Garments / The Collective launches Fashion Wear for Women
The Collective launches Fashion Wear for Women
Apr '10
`THE COLLECTIVE', a super premium lifestyle retail brand launched by Madura Garments Lifestyle Retail Co. Ltd, part of the Aditya Birla Nuvo, launched its all-new collection of Fashion Wear for Women as well as their Spring Summer Collection for men, over a night of wine and food and much pizzazz. With the launch of International fashion wear for Women for the very first time and a star-studded line up of International brands exclusively available only at The Collective, Fashion takes a whole new meaning for the women of Mumbai.

The Collective, since its launch in Bangalore in September 2008, has come to be associated with the best in fashion and the biggest international brands. The story continues this Spring with several more entering the fold. From Polo Ralph Lauren to D&G to Lagerfeld to Boss Green, the Men of Mumbai are more than spoilt for choice and truly pampered at The Collective. The Spring-Summer Collection at the store makes all the right noises and all the right fashion statements for the perfect look this season.

The Collective's key highlight and a first for the store is the launch of Fashion Wear for Women. This is a collection that promises to enthrall and captivate the women of Mumbai with brands such as Lulu Guiness, Rock and Republic, Velvet, Alice + Olivia, True Religion, Ringspun making their entry to the store. The women of Mumbai need not look any further for everything chic to fill their wardrobe with and creating a look that is truly theirs to own. In addition, Indian designers have also found their space at the store with Manish Arora and Rohit Gandhi & Rahul Khanna world famous creations now on sale at The Collective.

The night saw Mumbai's glitterati raise a toast to a new chapter of uber chic and high fashion in the city. The concept of Live Installation was also on display with models wearing the best the store had to offer. The models looked their dapper best, having being styled by experts from Jean Claude Beguine. By the end of the night, The Collective held true to its ethos that one's fashion quotient is never only about getting the brands right; it's also about getting the look right.

The launch drew names like Rocky S, Bikram Saluja, Purab Kohli, Masaba, Aki Narula, Chhaya Momaya, Viveka Babajee and others visiting the store. Inspired by current trends, fashion statements and designs, the brands at the store, THE COLLECTIVE will bring to you a host of new styles, ideas and themes for that perfect look.

With the launch of the Women's collection, The Collective promises another season of shopping delight for the men and women of Mumbai."

Madura Garments

Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search