Home / Knowledge / News / Apparel/Garments / Uproar further strengthens JCP children's apparel business
Uproar further strengthens JCP children's apparel business
21
Apr '10
Leveraging its leadership in creating powerful private brands, J. C. Penney Company, Inc. announced the launch of Uproar, a stylish, affordable tween brand that interprets today's latest fashion trends while remaining age-appropriate and Mom-approved.The new private brand will be available in JCPenney stores and jcp.com starting July 20, arriving in time for the Back-to-School shopping season.

In 2009, JCPenney talked to tweens and moms about their shopping habits and style tastes. While tweens initiate shopping trips and select apparel items themselves, moms continue to join them on shopping trips and have a final say in the purchase. JCPenney confirmed through its research that tweens desired the latest fashion trends - with color, embellishments and comfort highlighted as important factors - while moms noted that apparel should not feature edgy slogans and should offer layering components to make the items age-appropriate and adhere to school dress code requirements.

"Using key learnings from our consumer research, we worked to create an authentic brand that would feature the latest fashion trends that tweens desire, but interpreted in a kid-friendly, mom-approved way -- all at the quality and price customers have come to expect from JCPenney," said Clark McNaught, senior vice president and general merchandise manager of JCPenney's children's division. "The launch of this exciting brand underscores our commitment to delivering fashion at an affordable price that responds to the needs of our customers. Uproar furtherstrengthens our children's apparel business and provides yet another compelling reason for customers to shop with us this Back-to-School season."

Created for girls and boys ages 9-13, Uproar will offer cool, edgy and functional styles and feature premium denim and the latest fabrics and finishes. The collection will include trendy items such as graphic and studded tees, tunics, military-style sweaters and motorcross jackets as well as leggings, jeggings and skinny and bootcut jeans. Jeans in the collection will include fashionable "deconstructed," "rip and repair" and "chunky stitch" styles in various washes, incorporating foil, zipper or leather patch features. Details have been incorporated into the collection to ensure it remains age-appropriate with items offering built-in layering, graphics worded and placed appropriately on the apparel items, jeans styled with a worn-in look featuring repaired holes, and more.

Uproar builds on JCPenney's retail leadership in creating powerful private brands. The Company's industry-leading product development and merchandise flow initiatives -- including trend, research, design, multi-country sourcing, logistics, technology, quality control/testing facilities and inventory management -- serve as a unique competitive advantage, allowing JCPenney to create brands that bring newness and innovation to its merchandise assortment. Today, many of the Company's private brands -- including successful children's brands Okie Dokie and The OriginalArizona Jean Co. -- have achieved consumer awareness on par with major national brands. With the launch of Uproar, JCPenney continues to respond to customers needs, incorporating its private brand expertise into the creation of a fashion-forward apparel collection designed specifically for its tween customer.

J. C. Penney Company, Inc


Must ReadView All

OECD urges UK for close EU ties to meet Brexit challenges

Textiles | On 24th Oct 2017

OECD urges UK for close EU ties to meet Brexit challenges

The British economy has weakened following the decision to leave the...

Accord, Alliance to leave Bangladesh in 2018

Apparel/Garments | On 24th Oct 2017

Accord, Alliance to leave Bangladesh in 2018

Accord and Alliance, the two western buyers' platforms working to...

Gujarat govt announces bonus for cotton farmers

Textiles | On 24th Oct 2017

Gujarat govt announces bonus for cotton farmers

The Gujarat government has announced a bonus of Rs 100 per 20 kg for...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search