Lee launches S/S 2010 Collection
Lee Spring/Summer 2010 collection is inspired by Lee's heritage and the three brand pillars of Lee's history: workwear, western wear and smart looks. Each delivery takes a specific aspect of Lee's innovative past and brings it up to date in look and style.
Union Allers – begins with a fresh take on rich workwear heritage; rejuvenated revivals of the first clothing that the H.D Lee Company made -- two archetypal Lee designs: The Union-All and Whizit Bib.
The Union-All began life in 1913 as a denim jacket and pants sewn together became worker's favourite uniform. Styling inspiration is taken from James Dean's movie “East of Eden”.
The Whizit Bib born in 1925 was a next-generation overall, revolutionary for incorporating a hot new invention: the zipper. The Whizit's unrivalled practicality made it an instant hit.
Other key pieces from the Lee archive, like the 401 Jacket and the Carpenter Pant are the heart of this delivery; robust workwear reinvented for the modern fashion consumers.
These refreshed masterpieces are the combination of authenticity and contemporary, fully supported by a range of T-shirts printed with historical worker images, plus hard-wearing worker shirts.
Westerners – is influenced by Lee's American-Western roots and focuses on Western wear. Inspirational garments are Lee's slim Rider jacket 101J, which is introduced in 1931, and the slim-fitting 101 Rider pants: renowned as the best-fitting cowboy jeans on the market.
Two silver screen idols inspire the look and attitude: James Dean in “Giant” & Marilyn Monroe in “The Misfits”. Today's Westerners delivery remarks Rider jackets in a variety of finishes and fabrics, mixing them with Western-inspired shirts and slim jeans rich in Lee's DNA detailing, including the iconic Lee asymmetric back pocket, Lazy S stitching, Beltloop construction, rivet positioning on the seams, Hip pocket label, cross tacks and original leather patch.
50s Preppies - Lee's fertile 1950s heritage and launches 50S Preppies. James Dean's movie “Rebel Without a Cause” is the inspiration for menswear while Marilyn Monroe remains the icon: her East Coast casual wardrobe from the 1950s provides a legendary look for the inspiration of the womenswear.
Alongside classic jeans, Lee made “comfort clothes for work and play”, which included smart, non-denim pieces made in twill. The chino emerged as a wonderful alternative to jeans or dress trousers, and the leisure age began. The styling is old school Americana, archetypal preppy. Chinos return in classic fits or with a modern twist.
Rockers – a high summer package is also included in Lee Spring/Summer collection. Bleached and sun-faded effects on cropped denims rub against rock print Tees and checked, and “greaser” shirts celebrate a music festival in hot summer season!
From durable, comfortable denim, to sleek Western styles to smart-casual looks to rock n roll energy, Spring/Summer 2010 collection is definitely a stunning and iconic collection that shows Lee in full bloom.