Additionally, a series of PUMA-UNEP International Year of Biodiversity t-shirts will be available worldwide beginning this spring. A portion of the profits from sales of the replica fanwear for the Unity Kits and the IYB shirts will help fund biodiversity programs in Africa. The sportlifestyle company has a host of other products designed to generate additional funds to support biodiversity, including PUMA Unity t-shirts and PUMA Lacelets, collectable shoe laces featuring patterns from world-renowned artist Kehinde Wiley.
In May of this year, consumers will have a chance to play a part in determining which biodiversity programs benefit from these product sales. PUMA and UNEP are teaming up to launch an online voting application that will allow consumers to cast their vote for their favorite biodiversity cause (among a pre-selected group of species at risk in Africa, such as elephants in Ivory Coast and Liberia; gorillas in Cameroon and Nigeria; lions in Zambia; and rhinos in southern Africa). This viral and social media effort is designed to raise awareness for the 2010 International Year of Biodiversity and make it easy for people to get involved.
United Nations Environment Programme (UNEP)
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