Puttin' on the Bliss launches eco collection on Earth Day

22 Apr '10

2 min read

Puttin' on the Bliss – a clothing company committed to inspiring women to feel good and have fun – has announced the launch of its first organic T-shirt collection on April 22, 2010, to coincide with Earth Day. The company will donate 10% of all website sales of the shirts to Earth Day Network, which is an organization with a mission to broaden and diversify the environmental movement worldwide.

The new T-shirt line-up is an extension of the company's popular 'Bliss Happens' collection. Adorned with the fun and uplifting message, the eco tees are made of 100% certified organic cotton produced by a system of farming that avoids the use of toxic and persistent pesticides and fertilizers and genetically modified seeds. The cotton is also colored using organic dyes. This method of growing cotton has a remarkable impact on the environment. It takes approximately one pound of chemicals to grow three pounds of conventional cotton, whereas organic cotton is grown chemical free.

“We are excited to be adding organic items to our clothing collection,” says the company's President, Leah Bruns. “Our apparel is designed to inspire feelings of joy and optimism. Being kind to the planet is an important part of living the blissful life that we aim to encourage. The organic cotton fabric is ultra soft, wears well and is extremely breathable. I know that our customers are going to be very happy with this product offering."

Puttin' on the Bliss

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