Home / Knowledge / News / Apparel/Garments / Puttin' on the Bliss launches eco collection on Earth Day
Puttin' on the Bliss launches eco collection on Earth Day
Apr '10
Puttin' on the Bliss – a clothing company committed to inspiring women to feel good and have fun – has announced the launch of its first organic T-shirt collection on April 22, 2010, to coincide with Earth Day. The company will donate 10% of all website sales of the shirts to Earth Day Network, which is an organization with a mission to broaden and diversify the environmental movement worldwide.

The new T-shirt line-up is an extension of the company's popular 'Bliss Happens' collection. Adorned with the fun and uplifting message, the eco tees are made of 100% certified organic cotton produced by a system of farming that avoids the use of toxic and persistent pesticides and fertilizers and genetically modified seeds. The cotton is also colored using organic dyes. This method of growing cotton has a remarkable impact on the environment. It takes approximately one pound of chemicals to grow three pounds of conventional cotton, whereas organic cotton is grown chemical free.

“We are excited to be adding organic items to our clothing collection,” says the company's President, Leah Bruns. “Our apparel is designed to inspire feelings of joy and optimism. Being kind to the planet is an important part of living the blissful life that we aim to encourage. The organic cotton fabric is ultra soft, wears well and is extremely breathable. I know that our customers are going to be very happy with this product offering."

Puttin' on the Bliss

Must ReadView All

Courtesy: Kornit Digital

Textiles | On 28th Feb 2017

'Customisation is an advantage of digital printing'

Changing business models and companies' decision to reduce their...

Textiles | On 28th Feb 2017

China's textile & apparel exports up 10.2% in Jan 2017

Exports of textiles and garments from China resumed growth in the...

Apparel/Garments | On 28th Feb 2017

Delta Galil's Q4 operating profit jumps 80%

In the three months to December 31, 2016, operating profit at apparel ...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search