Home / Knowledge / News / Apparel/Garments / Demand for cape soars - Debenhams
Demand for cape soars - Debenhams
22
Apr '10
Debenhams announces that superheroes are taking to the streets, with the return of the cape.

Capes, once the preserve of superheroes and fictional detectives, have become popular again in Britain for the first time in over 50 years. Debenhams department store has seen demand soar for the first time since the 1960s.

So popular is the trend that Superman, Batman, and Sherlock Holmes have now been joined by Samantha Cameron, who regularly wears a cape on the election campaign trail.

Debenhams spokesman, Ed Watson, said: "In true Hollywood style, these difficult times seem to be producing a new generation of caped crusaders."

Sales began to rise after capes appeared on the catwalks last autumn. Cold weather and a determination to look stylish despite extremely low temperatures have seen shoppers snap up the style last made popular by Twiggy and Jean Shrimpton.

Ed Watson said: "This trend seems to suggest a longing for Britain as it used to be. Capes were last popular in the Swinging 60s when the country was at the forefront of fashion and everyone was optimistic about the future.

"Keeping up demand is a challenge, but with great power comes great responsibility, so we're doing all that we can to make sure that all of our stores remain fully stocked with our full range of capes.

"Currently, all of our capes are being bought by women. But if the craze catches on with men, we may have to produce matching underpants which can be worn outside their trousers to comply with the Superhero code."

Capes are the garment of choice for superheroes because they give warmth, allow freedom for sudden movement, yet swirl beguilingly while flying through the air.

Knee-length versions also have the advantage of covering a superhero's bottom, which, when dressed in bump revealing Lycra can often detract from an all-powerful image.

As well as being worn by comic characters, capes have been associated with other figures of power and mystery such as the Phantom of the Opera, Zorro, and Geoff Capes, the well-known 23-stone twice winner of the World's Strongest Man and budgie fancier. The recently released film "Kick Ass" also features characters dressing up as superheroes.

Debenhams plc


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X