Lingerie producer Van De Velde acquires Linchérie

23 Apr '10

1 min read

Effective 1 May 2010, Van de Velde acquires the Dutch store formula 'LinCHérie'. 'LinCHérie' is a cooperative of 42 independent retailers in the Netherlands, offering these independent retailers a number of centrally organized services (such as marketing and accounting). These services are provided by a team of 5 people (based in Houten). 'LinCHérie' is neither a retail chain, nor a franchising concept. The member stores are managed fully independently. Van de Velde acquires the brand, and will further develop the services to the network of independent retailers.

This acquisition will not have a significant impact on the consolidated figures of Van de Velde.

Euretco B.V. is a retail service organization active in various lines of business whereby activities are focused on enhancing the independent entrepreneurship by strengthening retail formulas and/or providing services to independent entrepreneurs.

This acquisition underlines Van de Velde's belief in the specialty store in general. Supporting and strengthening all aspects of the independent specialty store is a key component of Van de Velde's retail strategy. Van de Velde will continue to dedicate efforts to all independent lingerie retailers through the existing support programmes.

Van de Velde SA

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