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Bella launches fine maternity & nursing intimates collection
26
Apr '10
Quality meets beauty as the newest coveted Bella Materna maternity and nursing lingerie essentials are revealed. Designers and Founders, Anne Dimond and Candace Urquhart, are proud to announce the launch of their latest collection, which gracefully blends the elements of style, comfort and function into each design.

Six brand new nursing bras are featured in the 2010 collection. "We created a collection to help new moms feel well supported and beautiful," said Urquhart. "It's about pampering yourself as much as you are pampering your child." A Smooth-Cup Non-Underwire T-Shirt Bra, Mesh Padded Bra, Demi-Cup Bra and Regal Cotton Gold Trimmed Bra are some of the new styles. Full-figured versions of Bella Materna nursing bras are also available in up to an I cup.

Customers will also see updated versions of Bella Materna's most popular nursing bras. "We are constantly looking at ways to improve our products. Minor design tweaks to items like our best-selling T-Shirt Nursing Bra have resulted in a sexier, more comfortable fit," said Dimond.

The launch of the new collection coincides with the company's 10-year anniversary. In celebration, Bella Materna has created a limited edition Lace version of their T-Shirt Nursing Bra. "Wonderful fabrics, like French Lace, Mesh and Columbia Pima Cotton, were key in creating innovative designs for the latest collection," stated Urquhart.

Some of the new styles also feature the brand's copyrighted "Infinity Rings," which allow the wearer to convert her Bella Materna nursing bra into a regular bra after breastfeeding is over. "Customers want the great quality we offer in our products after they are done nursing. Infinity rings effectively give you a longer-wearing product, worthy of the quality investment," explained Dimond.

Bella Materna


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