Home / Knowledge / News / Apparel/Garments / Bella launches fine maternity & nursing intimates collection
Bella launches fine maternity & nursing intimates collection
26
Apr '10
Quality meets beauty as the newest coveted Bella Materna maternity and nursing lingerie essentials are revealed. Designers and Founders, Anne Dimond and Candace Urquhart, are proud to announce the launch of their latest collection, which gracefully blends the elements of style, comfort and function into each design.

Six brand new nursing bras are featured in the 2010 collection. "We created a collection to help new moms feel well supported and beautiful," said Urquhart. "It's about pampering yourself as much as you are pampering your child." A Smooth-Cup Non-Underwire T-Shirt Bra, Mesh Padded Bra, Demi-Cup Bra and Regal Cotton Gold Trimmed Bra are some of the new styles. Full-figured versions of Bella Materna nursing bras are also available in up to an I cup.

Customers will also see updated versions of Bella Materna's most popular nursing bras. "We are constantly looking at ways to improve our products. Minor design tweaks to items like our best-selling T-Shirt Nursing Bra have resulted in a sexier, more comfortable fit," said Dimond.

The launch of the new collection coincides with the company's 10-year anniversary. In celebration, Bella Materna has created a limited edition Lace version of their T-Shirt Nursing Bra. "Wonderful fabrics, like French Lace, Mesh and Columbia Pima Cotton, were key in creating innovative designs for the latest collection," stated Urquhart.

Some of the new styles also feature the brand's copyrighted "Infinity Rings," which allow the wearer to convert her Bella Materna nursing bra into a regular bra after breastfeeding is over. "Customers want the great quality we offer in our products after they are done nursing. Infinity rings effectively give you a longer-wearing product, worthy of the quality investment," explained Dimond.

Bella Materna

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search