Home / Knowledge / News / Apparel/Garments / Bella launches fine maternity & nursing intimates collection
Bella launches fine maternity & nursing intimates collection
Apr '10
Quality meets beauty as the newest coveted Bella Materna maternity and nursing lingerie essentials are revealed. Designers and Founders, Anne Dimond and Candace Urquhart, are proud to announce the launch of their latest collection, which gracefully blends the elements of style, comfort and function into each design.

Six brand new nursing bras are featured in the 2010 collection. "We created a collection to help new moms feel well supported and beautiful," said Urquhart. "It's about pampering yourself as much as you are pampering your child." A Smooth-Cup Non-Underwire T-Shirt Bra, Mesh Padded Bra, Demi-Cup Bra and Regal Cotton Gold Trimmed Bra are some of the new styles. Full-figured versions of Bella Materna nursing bras are also available in up to an I cup.

Customers will also see updated versions of Bella Materna's most popular nursing bras. "We are constantly looking at ways to improve our products. Minor design tweaks to items like our best-selling T-Shirt Nursing Bra have resulted in a sexier, more comfortable fit," said Dimond.

The launch of the new collection coincides with the company's 10-year anniversary. In celebration, Bella Materna has created a limited edition Lace version of their T-Shirt Nursing Bra. "Wonderful fabrics, like French Lace, Mesh and Columbia Pima Cotton, were key in creating innovative designs for the latest collection," stated Urquhart.

Some of the new styles also feature the brand's copyrighted "Infinity Rings," which allow the wearer to convert her Bella Materna nursing bra into a regular bra after breastfeeding is over. "Customers want the great quality we offer in our products after they are done nursing. Infinity rings effectively give you a longer-wearing product, worthy of the quality investment," explained Dimond.

Bella Materna

Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search