Home / Knowledge / News / Apparel/Garments / Bella launches fine maternity & nursing intimates collection
Bella launches fine maternity & nursing intimates collection
26
Apr '10
Quality meets beauty as the newest coveted Bella Materna maternity and nursing lingerie essentials are revealed. Designers and Founders, Anne Dimond and Candace Urquhart, are proud to announce the launch of their latest collection, which gracefully blends the elements of style, comfort and function into each design.

Six brand new nursing bras are featured in the 2010 collection. "We created a collection to help new moms feel well supported and beautiful," said Urquhart. "It's about pampering yourself as much as you are pampering your child." A Smooth-Cup Non-Underwire T-Shirt Bra, Mesh Padded Bra, Demi-Cup Bra and Regal Cotton Gold Trimmed Bra are some of the new styles. Full-figured versions of Bella Materna nursing bras are also available in up to an I cup.

Customers will also see updated versions of Bella Materna's most popular nursing bras. "We are constantly looking at ways to improve our products. Minor design tweaks to items like our best-selling T-Shirt Nursing Bra have resulted in a sexier, more comfortable fit," said Dimond.

The launch of the new collection coincides with the company's 10-year anniversary. In celebration, Bella Materna has created a limited edition Lace version of their T-Shirt Nursing Bra. "Wonderful fabrics, like French Lace, Mesh and Columbia Pima Cotton, were key in creating innovative designs for the latest collection," stated Urquhart.

Some of the new styles also feature the brand's copyrighted "Infinity Rings," which allow the wearer to convert her Bella Materna nursing bra into a regular bra after breastfeeding is over. "Customers want the great quality we offer in our products after they are done nursing. Infinity rings effectively give you a longer-wearing product, worthy of the quality investment," explained Dimond.

Bella Materna

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search