Home / Knowledge / News / Apparel/Garments / KENTWOOL gains traction in the golf apparel market
KENTWOOL gains traction in the golf apparel market
28
Apr '10
When 5th generation corporate leader Mark Kent committed his textile-based company to undertaking a unique journey to create what is now dubbed as “the world's best golf sock”, the energetic CEO of KENTWOOL did not know exactly where that ambitious pathway would take him. If the first three months are any indication, he and his Upstate South Carolina-based team are in for a very interesting trip. According to Kent, “It's been a heckuva ride so far, and we're in it for the long haul. We're grateful that we've enjoyed some early success, we've learned a whole lot very quickly, and we're having loads of fun 'rocking the socks' as my social media team would say!”

Bubba Watson, one of the PGA Tour's longest hitters and KENTWOOL's newest professional golf team member, joined Kent for a round of golf at Greenville's Chanticleer Course in mid-April. As word of Watson's unexpected appearance hit the streets, the pairing drew a small crowd of onlookers and photographers that thrilled at Watson's ability to drive the course's par four 18th green. As a young woman serving refreshments admired Mr. Watson's play on the famously difficult layout, she asked if his name was indeed “Bubba” and what he did for a living. Watson smiled and light-heartedly replied, “Yes it is, and I sell socks.”

And while Kent and Watson were teeing-it-up in their friendly match, Golf Digest's May issue was concurrently hitting the stands with a KENTWOOL product feature. Kent and Golf Development Director, Gil Patrick, were all smiles as they learned that the top-flight magazine's Fashion Director, Marty Hackl, included KENTWOOL TOUR golf socks in his “Cool Looks” article which describes “must have” 2010 best-in-class golf apparel. Along with KENTWOOL, the article also included perennial performance clothing giants Adidas and Nike. Not bad company for the 166-year old textile firm to be keeping in its first 90 days of tackling the formidable golf apparel industry. Golf Digest's positive plug for KENTWOOL is only the latest of several 3rd party written accolades for the KENTWOOL sock product which is rapidly becoming known for its integrated foot technology system and extraordinary comfort.

The fact that one of the PGA's well known up-and-comers traveled to Greenville to spend the day with KENTWOOL executives while one of the sport's leading publications was simultaneously offering an unsolicited endorsement of KENTWOOL's golf sock product line – branded as the “the unexpected edge” – says much about the Upstate SC company's early foray into the arena of golf apparel and consumer sales. Watson is part of a growing roster of eight professional golfers from around the globe that have signed on with KENTWOOL as a team member or endorser – including other recent additions Kevin Johnson, Charles Warren, and Jonathan Byrd. They are joined by LPGA and Ladies European Tour rising players Kristy McPherson and Australian Sarah Kemp respectively, along with Nationwide player Dustin Bray, and Futures Tour players Jenny Gleason and England's Anna Scott.


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search