a. Increase comparable store sales, through continued improvement of both merchandise assortments and customer experience, providing a more shoppable store environment for our customers, and through enhanced marketing and advertising.
b. Reduce our expenditures and continue to be more efficient in operating our business—streamline, simplify and focus.
c. Continue to expand our multi-brand Destination Maternity store chain where ROI hurdles are met, with the goal of operating fewer but larger stores over time.
d. Continue to close underperforming stores.
3. In addition to achieving increased comparable store sales, we aim to grow our sales where we can do so profitably, including the following areas of focus:
a. International expansion
b. Potential growth of our leased department and licensed relationships
c. Increased utilization of the Internet to drive sales, targeting both increased direct Internet sales and enhanced web marketing initiatives to drive store sales
d. Selective new store openings and relocations in the U.S. and Canada
e. Continued focus on enhancing our overall customer relationship, including our marketing partnership programs.
4. Focus on generating free cash flow to drive increased shareholder value, and continue to deleverage our balance sheet.
5. Maintain and intensify our primary focus on delivering great maternity apparel product and service in each of our brands and store formats, to serve the maternity apparel customer like no one else can."
Mr. Krell concluded, "We feel very good about our Company's position and the actions we have taken and are continuing to take to improve the core profitability of our business and generate increased shareholder value, even in the face of a difficult sales environment. We are very proud of what we have accomplished in the past 18 months to significantly improve our operating results, our financial position, and our outlook. At the same time, we are not satisfied or complacent, especially with regard to our sales performance, and we continue to focus on initiatives to drive profitable sales growth, including refinements to our merchandise assortments, adding new collections to help drive sales and publicity, and intensified focus on customer service and customer experience. We are confident in our ability to continue to manage our business through this challenging consumer environment and to continue to drive near term improvements while also making progress towards our longer term goals."
Click here for more details.
Destination Maternity Corporation
20240830145952.gif)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
