Home / Knowledge / News / Apparel/Garments / Rupa 'Air' vests that feels light & fresh as air
Rupa 'Air' vests that feels light & fresh as air
01
May '10
Rupa & Co. Ltd., India's largest hosiery manufacturer with a turnover of over Rs. 500 crores, brings another cutting-edge innovation that will change the way men dress and feel within.

Rupa, the manufacturer of Frontline – India's highest-selling brand of vests – now introduces Rupa AIR. For the first time in India, a vest that is made of 100% American Pima Cotton, one of the most exclusive and luxurious natural yarns in the world.

American Pima Cotton is Extra Long Staple (ELS) cotton cultivated in Texas, USA. This specially-bred fiber has finer texture and superior strength. Garments made from American Pima Cotton are lightweight, having a silky finish, and allow moisture and air to pass freely. Extremely wearer-friendly, such garments let the skin breathe easily and keep it fresh all day.

Rupa, which has always been a leader in innovation and R & D, now brings this wonderfully sumptuous and superior fabric to India. Mr. Mukesh Agarwal, Director, Rupa & Co. Ltd., stated, “At Rupa, we believe in constantly improving our quality and range. We are always sourcing international-quality yarns to make world-class products.

"For us, the focus is always on the customer. All our efforts are oriented towards giving the customer a never-before experience. Rupa Air lives up to its name. For the first time in India, we have a range of cotton inners that feel as light and fresh as air.”

With the launch of Rupa Air vests, Rupa is poised to revolutionize the men's innerwear market all over again. From a brand that has consistently led from the front, Rupa Air is another winner. And the satisfaction belongs entirely to the customer, who will now enjoy a whole new comfort and lightness against skin!

Rupa & Co Ltd


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search