May '10
Rupa, the manufacturer of Frontline – India's highest-selling brand of vests – now introduces Rupa AIR. For the first time in India, a vest that is made of 100% American Pima Cotton, one of the most exclusive and luxurious natural yarns in the world.
American Pima Cotton is Extra Long Staple (ELS) cotton cultivated in Texas, USA. This specially-bred fiber has finer texture and superior strength. Garments made from American Pima Cotton are lightweight, having a silky finish, and allow moisture and air to pass freely. Extremely wearer-friendly, such garments let the skin breathe easily and keep it fresh all day.
Rupa, which has always been a leader in innovation and R & D, now brings this wonderfully sumptuous and superior fabric to India. Mr. Mukesh Agarwal, Director, Rupa & Co. Ltd., stated, “At Rupa, we believe in constantly improving our quality and range. We are always sourcing international-quality yarns to make world-class products.
"For us, the focus is always on the customer. All our efforts are oriented towards giving the customer a never-before experience. Rupa Air lives up to its name. For the first time in India, we have a range of cotton inners that feel as light and fresh as air.”
With the launch of Rupa Air vests, Rupa is poised to revolutionize the men's innerwear market all over again. From a brand that has consistently led from the front, Rupa Air is another winner. And the satisfaction belongs entirely to the customer, who will now enjoy a whole new comfort and lightness against skin!
Rupa & Co Ltd
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