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'The North Face' flagship store unveiled in UAE
May '10
Sun and Sand Sports L.L.C will launch its first, 'The North Face' flagship store at Mirdif City Centre, UAE. Sun & Sand Sports L.L.C, which is a division of the Gulf Marketing Group, is a retailer and wholesaler of sports items in the Middle East and owns more than 80 stores.

The North Face supplies genuine, original, and latest outdoor apparel and footwear products and it is the leading sports retailer across the world. This brand is a significant add-up to the Sun and Sand Sports Outdoor category as it can provide new customers to the brand's shop-in-shop concepts and the brand mono store, through its loyal worldwide customer base, said Marvin Shaire, CEO of Gulf Marketing Group.

The North Face shop-in-shop concept can be seen widely in GCC and specifically within the most popular big box concepts of Sun and Sand Sports like Deira City Centre, Dubai Festival City and IBN Battuta mall in Dubai. This concept has also been set up in foreign countries such as Doha City Centre, Qatar; Bahrain City Centre, Bahrain & Kingdom of Saudi Arabia.

Talking about The North Face, Marketing Head Sun and Sand Sports L.L.C, Vishal Bhatia cited it as a legendary sports performance brand which is well-known across the globe. More so, the company is happy to be a part of this side of the consumer market, further emphasizing its position as the regions leading sports retailer.

Fibre2Fashion News Desk - India

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