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Bumchums – Cool new way to have fun
May '10
Young people have a new reason to rejoice. Rupa, India's largest knitwear Company with a turnover of over Rs. 500 crs, has unveiled a new collection of cool and trendy Bumchums casual wear. Bumchums, which has always been a popular youth brand in tune with the styles and aspirations of the new generation, now brings Freedom Fashions. A range of happening casual clothing that is just right for young guys and gals who 'Live to Play'.

The Freedom Fashions range is a playful and exciting collection of youth-wear that sets you free. Free to live life on your own terms or to hang out with friends. Free to have fun and do your own thing. The range comprises a mind-blowing array of designs and colours. Trendy tees in prints, solids and stripes. Nifty Bermudas in prints or solids with a design-edge. Awesome Active Shorts. Cool capris. Comfy loungers. Stylish color-coordinated Sets. And many more.

Plus, there's a whole range of Junior Bumchums for kids who love to play. Young, vibrant, casual styles that looks so groovy. Bumchums Freedom Fashions are not just easy on the eyes; they also feel easy on the skin. Made of special Bio-Soft cotton, they are skin-friendly and give fresh and soft comfort, all day long. And they are durable and easy to take care of, wash after wash!

Rupa, which has always been way ahead of the competition in terms of fashion and innovation, has unveiled this super-trendy youth-wear range by releasing a whole new communication blitzkrieg. A new range of ads shot on trendy beach locations emphasize the playful element of Freedom Fashions.

And the hi-profile press advertisements have been reinforced by funky Point-of-Purchase communications and a cool new catalogue that give a glimpse of this range that's sure to hit the high spots on the youth popularity charts.

Mr. Rajnish Agarwal, President – Brand Promotion, Rupa & Co. Ltd., comments, “At, Rupa we believe in keeping ahead of the curve in fashion trends and innovations. The younger generation is an important focus area. Bumchums Freedom Fashions reflect the spirit and vivacity of today's youngsters.”

Indeed, the all-new Bumchums Freedom Fashions echoes the vibes of youth; wearing it is like choosing a friend with whom one can live to play!

Rupa & Co Ltd

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