Home / Knowledge / News / Apparel/Garments / Bumchums – Cool new way to have fun
Bumchums – Cool new way to have fun
04
May '10
Young people have a new reason to rejoice. Rupa, India's largest knitwear Company with a turnover of over Rs. 500 crs, has unveiled a new collection of cool and trendy Bumchums casual wear. Bumchums, which has always been a popular youth brand in tune with the styles and aspirations of the new generation, now brings Freedom Fashions. A range of happening casual clothing that is just right for young guys and gals who 'Live to Play'.

The Freedom Fashions range is a playful and exciting collection of youth-wear that sets you free. Free to live life on your own terms or to hang out with friends. Free to have fun and do your own thing. The range comprises a mind-blowing array of designs and colours. Trendy tees in prints, solids and stripes. Nifty Bermudas in prints or solids with a design-edge. Awesome Active Shorts. Cool capris. Comfy loungers. Stylish color-coordinated Sets. And many more.

Plus, there's a whole range of Junior Bumchums for kids who love to play. Young, vibrant, casual styles that looks so groovy. Bumchums Freedom Fashions are not just easy on the eyes; they also feel easy on the skin. Made of special Bio-Soft cotton, they are skin-friendly and give fresh and soft comfort, all day long. And they are durable and easy to take care of, wash after wash!

Rupa, which has always been way ahead of the competition in terms of fashion and innovation, has unveiled this super-trendy youth-wear range by releasing a whole new communication blitzkrieg. A new range of ads shot on trendy beach locations emphasize the playful element of Freedom Fashions.

And the hi-profile press advertisements have been reinforced by funky Point-of-Purchase communications and a cool new catalogue that give a glimpse of this range that's sure to hit the high spots on the youth popularity charts.

Mr. Rajnish Agarwal, President – Brand Promotion, Rupa & Co. Ltd., comments, “At, Rupa we believe in keeping ahead of the curve in fashion trends and innovations. The younger generation is an important focus area. Bumchums Freedom Fashions reflect the spirit and vivacity of today's youngsters.”

Indeed, the all-new Bumchums Freedom Fashions echoes the vibes of youth; wearing it is like choosing a friend with whom one can live to play!

Rupa & Co Ltd


Must ReadView All

Courtesy: Kai Pilger from Pexels

Textiles | On 24th Apr 2018

Pakistan’s textile exports up 7.77% in July-March FY18

The value of textile and garment exports from Pakistan increased by...

Alliance to form joint entity for safety in factories

Apparel/Garments | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search