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Helena Christensen endorses new Comfort-U
May '10
Bali, the No. 1 national intimate apparel brand in department and mid-tier stores, will celebrate the launch of its new Comfort-U bras and a national donation drive supporting The Breast Cancer Research Foundation with a kickoff event at the Herald Square Macy's in New York City.

The Bali bras' Comfort-U design ensures the straps and back stay in place, delivering the ultimate fit and comfort in a place most women don't think to look – the back.

Macy's shoppers who attend the kickoff will be treated to free bra fittings from in-store experts, free massages and the chance to be among the first women to experience the elegance and sophistication of the line of Bali Comfort-U bras and complementary line of panties and shapewear. Plus, for every massage enjoyed during the event Bali will donate $5 to The Breast Cancer Research Foundation.

Bali invites women to be virtual guests at the kickoff by visiting Bali online. There, women can learn more about the Comfort-U bra and feel as good on the inside as they do on the outside by giving back to an important cause with barely a lift of the finger. For every mouse click on the Comfort "U" on the Bali website the brand will donate $5 to The Breast Cancer Research Foundation, up to $25,000.


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