adidas more optimistic for upcoming FIFA World Cup
08 May '10
4 min read
Currency translation effects had a mixed impact on regional sales in euro terms. Group revenues in Western Europe increased 5% to € 945 million in the first quarter of 2010 from € 899 million in 2009. In European Emerging Markets, sales declined 1% to € 290 million in the first quarter of 2010 from € 293 million in 2009. Sales in North America increased 10% to € 585 million from € 532 million in 2009. Revenues in Greater China decreased 20% to € 198 million in the first quarter of 2010 from € 247 million in 2009. In Other Asian Markets, sales increased 1% to € 384 million versus € 381 million in the prior year. Revenues in Latin America grew 24% to € 271 million from € 218 million in the prior year.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
