Home / Knowledge / News / Apparel/Garments / E-Teenz store unveils in Kolkata
E-Teenz store unveils in Kolkata
10
May '10
The first ever exclusive brand outlet (EBO) has been launched in Kolkata by the value for money kids apparel brand 'E-Teenz', owned by Dhananjay Apparels.

The brand marks its entry into the thriving kids garment retail market in India through this franchise outlet, spread over an area of 400 square feet. The new EBO in Kolkata will showcase vibrant and joyful decor in shades of pink, orange, green, red and blue wooden panels on the wall.

The store displays an array of E-Teenz merchandise, including T-shirts, shirts, frocks and denims, for kids aged between 2 to 14 years, in the range of Rs 99 - 599. The brand, which holds an exclusive license in global kid's apparel icon, 'Popeye', operates with the philosophy of offering the best quality products to the middle-income group.

E-Teenz aims to offer world-class quality, design, comfort, fit and style to the consumer at a price that everyone can afford. With a view to expand its presence in the domestic kids clothing retail market, the brand plans to open at least 25 EBOs in tier II and III cities during the fiscal year 2010-11. It has already identified about seven to eight properties for its proposed outlets, which are due to come up in the next few months.

The company has acquired its market presence by retailing its merchandise through large format retail stores, including More, Reliance Trends, Coupons, Star Bazaar, Central and Ritu Wears. The company intends to showcase its products through EBOs, Multi-Brand Outlets (MBOs) as well as the franchisee format, in a bid to strengthen its retail footprint across India.

The company enjoys a perfect backend infrastructure, supporting its distribution plan. Manufacturing units of the company, equipped with modern technology, produce 15,000 kid's garments per day. The overall turnover of the company in the year 2008-09 stood at Rs 100 million and it has set a target of about Rs 400 million turn-over by the end of FY 2010-11.

Fibre2Fashion News Desk - India


Must ReadView All

Textiles | On 20th Aug 2017

PetroVietnam, Vinatex discuss reviving PVTEX plant

Discussions are under way between PetroVietnam and textile and...

Courtesy: Mexx

Fashion | On 20th Aug 2017

RNF acquires Mexx fashion brand

RNF, the Dutch sports and fashion holding, has purchased the global...

Textiles | On 20th Aug 2017

Intertextile Shanghai Home Textiles opens on August 23

Intertextile Shanghai Home Textiles, Asia’s leading platform to meet...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search