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DownEast opens new store in Park City
May '10
Park City, Utah, home to the nation's largest independent film festival and the U.S. ski team, is now home to a new DownEast Clothing store. The new store offers the very best merchandise – including the full line of DownEast Basics apparel and a variety of well-known, national denim brands – at the very best prices. Also available is a new line of stylish and modest swimwear to flatter all body types.

“Although our corporate headquarters are just 30 miles west of Park City, we hadn't yet expanded into that market even though we believed it was a location where there was consumer demand for our high-style, low-price value philosophy. All indicators were confirmed this past weekend with the opening of the new store, which was very successful with Park City residents and visitors alike,” said Bill Freedman, senior vice president of DownEast.

In addition to appealing to residents by offering a more convenient in-town location, DownEast also chose Park City to raise its brand awareness to the wider audience of international visitors who flock to the area for winter sports and summer resorts. In fact, tourism is so popular in Park City that visitors typically exceed the number of permanent residents. In 2008, Park City was named by Forbes Traveler Magazine as one of the 20 “prettiest towns” in the United States.

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