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Luxury brand returns to Russian market
18
May '10
During the global economic meltdown, top designer garment brands, which had shut down their Russia-based retail outlets, are coming back into the Russian market.

Before the onset of 2014, Italian brand 'Diesel', in collaboration with Li-Lu, a showroom that promotes brands such as Furla, Patrizia Pepe and others, is planning to open 30 outlets in Moscow and regional Russia.

On the other hand, UK-based Alexander McQueen and Stella McCartney are in talks with Bosco di Ciliegi to launch exclusive or mono-brand boutiques in Moscow, said, Bosco Head, Mikhail Kusnirovich.

As compared to last year, when sales of international luxury brands dropped by 8 percent, experts expect that by the end of 2010 there will be an increase of 4 percent, with Russian sales expecting to touch 10-15 percent.

Last March, all of Russia-based Diesel brand outlets had shut down. But in 2011, Moscow will witness the launch of a new Diesel outlet, said Diesel brand manager, Alla Fentisova of Li-Lu showroom.

Also, as they incurred losses, Vintage Technology that represents Diesel in Russia along with Miss Sixty, Energie, Killah and others had given up on franchise outlets.

Fibre2Fashion News Desk - India

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