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Lay Flat Collar Undershirts won't stretch/take on wavy shape
18 May '10
4 min read
"We have created some very funny ads and I'm excited for people to see them," Jordan said. "I've been working with Hanes for 20 years, and this shoot stands out as one of my best experiences. I laughed the whole time, and I have had a lot of fun watching all of the ads come to life."
The second spot titled "Grammar" takes a lighthearted approach to the product name. The ad opens with Rick and the man with the bacon neck speaking on the plane. The bacon neck man explains that he overheard Rick talking with Michael Jordan about the Hanes Lay Flat Collar Undershirt (shown via a flashback to the "Bacon Neck" ad) and that, according to grammar, the product should actually be called "Lie Flat." Rick counters that Michael Jordan didn't do "lie ups" during his basketball career and the two argue back and forth while a voice-over ends the commercial by saying, "the Lay Flat Collar. Lays flat. Or is it lies flat? Only from Hanes."
The second spot titled "Grammar" takes a lighthearted approach to the product name. The ad opens with Rick and the man with the bacon neck speaking on the plane. The bacon neck man explains that he overheard Rick talking with Michael Jordan about the Hanes Lay Flat Collar Undershirt (shown via a flashback to the "Bacon Neck" ad) and that, according to grammar, the product should actually be called "Lie Flat." Rick counters that Michael Jordan didn't do "lie ups" during his basketball career and the two argue back and forth while a voice-over ends the commercial by saying, "the Lay Flat Collar. Lays flat. Or is it lies flat? Only from Hanes."
Hanesbrands Inc
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