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Jockey & River's End partnership to be highly successful
May '10
Jockey International, Inc. is beginning a licensing partnership with River's End Trading Company, a leader in the corporate apparel category. River's End will be the exclusive licensee for men's and women's apparel in the ASI (Advertising Specialty Institute) and the premium channel.

"We are very excited to collaborate with Jockey, who is a leader in its industry, to create corporate apparel supported by the strength of the Jockey brand and global recognition," said River's End owner and CEO Richard Ward. "These quality characteristics combined with great value will make our partnership innovative and successful."

"We believe that the Jockey and River's End partnership will be highly successful and we're pleased to work with a partner that has a demonstrated history of producing excellent products in this important category," said Milou Gwyn, Jockey vice president of domestic licensing.

Jockey's corporate apparel license was previously held by PremiumWear, Inc. until recently when both parties mutually agreed to dissolve the partnership.

Jockey International, Inc., is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers' needs continues to be our company's hallmark.

Jockey International Inc

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