Home / Knowledge / News / Apparel/Garments / USP of Classic Polo is its design & range – VP, RCG
USP of Classic Polo is its design & range – VP, RCG
May '10
The Classic Polo T-Shirt brand, owned by the Tirupur based, Royal Classic Group (RCG) has recently completed a decade, since it was launched. To add sugar to this milestone was the successful launch of a spring/summer 10' Classic Polo collection.

Classic Polo is one of India's best known T-Shirt brand and has in its range functional features like, wrinkle free, dust free, quick dry, stain proof, auto crease, etc that are useful in day to day life. It is also a winner of numerous citations among which is the “Best Men's Apparel Brand” from CMAI.

Today, the brand is available in 3,500 multi-brand outlets (MBO's) and 63 large format stores like, Shoppers Stop, Pantaloons, Globus etc. The company also manages 76 exclusive-brand outlets (EBO's), 60 percent of which are franchisee-owned.

The Royal Classic Groups (RCG) began in 1991 as an exporter and gradually grew into a Rs4.5 billion turnover textile giant with two brands under it wings through 100% vertical integration and state-of-the-art in-house production facilities. In February 2001, the company launched its maiden T-shirt brand Classic Polo, making its foray into the domestic market.

Classic Polo became the most preferred brand for Tees in a short while in the southern and western markets posing a tough competition to the leaders in north and west. Within a short time, this brand figured among the top five casual brands in India. RCG acquired Smash, another T-shirt brand, in September 2004 and launched its exclusive premium men's intimate wear under the brand name Smash in April 2005.

Recently, fibre2fashion spoke exclusively to Ms Usha Periyasamy - VP (Brands & Operations), who spoke about the features which make the brand stand apart and the future plans of the company.

We began by asking her to reveal the features of Classic Polo, which makes it stand apart from the rest, to which she said, “The Unique Selling Proposition (USP) of Classic Polo is its design and the range which competition cannot match.”

When asked to tell us more about the three other brands of the Royal Classic Group viz; Smash, Fresco and ce10, she replied by saying, “Smash is totally a standalone brand from the group dealing with underwear/innerwear and sportswear, while Fresco and ce10 are sub-brands under Classic Polo.

“Fresco is an exclusive youth creation catering to the hi-fashion urbanites and ce10 is a category extension from core. Fresco designs are refreshing and have all features that impress the 18-25 teenage groups. Ce-10 is a plain round neck stylish t-shirt with a difference, focused at the youth and they come in bright series of ten exclusive colors sure to electrify the fashion freak.”

To conclude the interview, we asked her to divulge the strategy used by the RCG group to make Classic Polo one of the top three national brands, to which she informed, “Strategy has been engraved in the brand naturally right from initial days of the brand launch. The USP of the brand is range and innovation which still remains the same and further redefined looking into the competition.

“We are confident that in the category we are operating (mid-premium segment), we definitely owe a guaranteed business and moving forward we will for sure realize our mission to be one among the top three men's casual mid-premium brand with the winning edge strategies in place and pace”, she concluded by saying.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Manuj Terapanthi

Transparent supply chain and fair trade will boost sustainable market

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search