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Nat Nast & Wounded Warrior to create American Heroes shirt
22
May '10
Nat Nast, the iconic American men's sportswear brand has joined forces with the Wounded Warrior Project (WWP), a non-profit organization whose mission is to honor and empower wounded warriors. The company will design and market the “American Heroes” shirt collection, paying tribute to the courage and sacrifice of injured veterans.

The organizations also plan to collaborate on select events and promotions that will enhance awareness and help raise much-needed funding to support the WWP's mission. A portion of the proceeds from the sale of WWP-related items will be donated by Nat Nast to WWP.

“It is an honor to partner with Nat Nast and we thank them for doing their part to assist this generation of wounded warriors,” stated Wounded Warrior Project Chief Development Officer Adam Silva.

The American Heroes collection will consist of a variety of styles of printed and embroidered silk, cotton and knit shirts. It will be available in the first quarter of 2011 at select department and specialty stores, luxury resorts, casinos, e-commerce sites and military sales outlets.

“We wanted to align ourselves with an exceptional cause that would resonate with our customers,” said Lawrence C. DeParis, President & CEO of Nat Nast. “As an American brand inspired by men who live life to the fullest, we are keenly aware of how dependent our way of life is on those who so bravely defend our precious freedom. Wounded Warrior Project does amazing work and we are honored and proud to do our part in supporting our injured veterans through this noble cause”, DeParis added.

Over 37,000 of our nation's armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post traumatic stress disorder, major depression, and traumatic brain injury (TBI). WWP assists wounded warriors and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improve their mental health and well-being. Whether through caregiver retreats, combat stress programs, career and education services or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.

Nat Nast Inc


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Courtesy: Business wire

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