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Sonae expands into Spain with new stores
May '10
Since the beginning of the year, Sonae has increased its presence in the Spanish market with the opening of 11 new stores of the following brands Zippy (children and bab~ clothing), Worten (white goods and consumer electronics) and SportZone (sports equipment and clothing).

It is forecast that in 2010 the store numbers of Sonae SR in Spain will grow by about 45 units, to make a total of 83 stores in the Spanish market.

These three Sanae SR formats have shown very positive growth, already generating turnover of 144 million Euros in 2009, compared to 30 million Euros in the previous year.

This growth reflects the strategy of aggressive international expansion of Sonae, running formats, which are highly distinctive, have a clear competitive advantage compared to the incumbent competition and have increasingly improved the level of their profile and recognition among consumers.

The stores are located across the whole of Spain in cities such as Benidorm, Valencia, Murcia, Barcelona, Zaragoza, Talavera de la Reina and Torrejon de Ardoz.


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