Home / Knowledge / News / Apparel/Garments / Dr. Kaveh Alizadeh to introduce Naturabra
Dr. Kaveh Alizadeh to introduce Naturabra
28
May '10
Fashion Institute of Technology Professor Lori Thomas and bra historian and author Jene Luciani join dozens of models attired in periodic brassieres celebrating the 100th anniversary of the invention of the modern bra in New York City in 1910 by Mary Phelps-Jacob.

Now, some women will never need to wear a bra or bikini again thanks to a new advancement in medical technology developed by Park Avenue plastic surgeon Dr. Kaveh Alizadeh. Alizadeh's announcement has the potential to change the face of modern fashion. He will introduce the Big Apple's first human bra, which uses a woman's own skin to form a natural internal bra inside her chest. Women who have undergone the new internal bra procedure, called Naturabra, also will be present.

When
Friday, May 28, 2010, Noon
Where:
360 8th Avenue, (corner of 28th Street) Manhattan, Matt James Gallery opposite the Fashion Institute of Technology Campus

In 1910, Mary Phelps-Jacob of New York City bought an evening gown to wear to an upcoming party and was frustrated with the corset because it was visible underneath the sheer dress. With the help of her maid, the 19-year-old socialite sewed together two pieces of fabric and some ribbon to make a less visible bra. It was the first modern day bra and the first with a patent (received in 1914). Before this, women were expected to wear uncomfortable corsets to support their busts – a social convention that was contrived 350 years earlier by Catherine de' Medici, wife of King Henry II of France. Phelps-Jacob, who patented her bra design under name of Caresse Crosby, eventually sold her patent to Warner's, which continues making bras today. Bras are about a $15 billion industry today in the United States.

Fashion Institute of Technology

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search