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Dr. Kaveh Alizadeh to introduce Naturabra
May '10
Fashion Institute of Technology Professor Lori Thomas and bra historian and author Jene Luciani join dozens of models attired in periodic brassieres celebrating the 100th anniversary of the invention of the modern bra in New York City in 1910 by Mary Phelps-Jacob.

Now, some women will never need to wear a bra or bikini again thanks to a new advancement in medical technology developed by Park Avenue plastic surgeon Dr. Kaveh Alizadeh. Alizadeh's announcement has the potential to change the face of modern fashion. He will introduce the Big Apple's first human bra, which uses a woman's own skin to form a natural internal bra inside her chest. Women who have undergone the new internal bra procedure, called Naturabra, also will be present.

Friday, May 28, 2010, Noon
360 8th Avenue, (corner of 28th Street) Manhattan, Matt James Gallery opposite the Fashion Institute of Technology Campus

In 1910, Mary Phelps-Jacob of New York City bought an evening gown to wear to an upcoming party and was frustrated with the corset because it was visible underneath the sheer dress. With the help of her maid, the 19-year-old socialite sewed together two pieces of fabric and some ribbon to make a less visible bra. It was the first modern day bra and the first with a patent (received in 1914). Before this, women were expected to wear uncomfortable corsets to support their busts – a social convention that was contrived 350 years earlier by Catherine de' Medici, wife of King Henry II of France. Phelps-Jacob, who patented her bra design under name of Caresse Crosby, eventually sold her patent to Warner's, which continues making bras today. Bras are about a $15 billion industry today in the United States.

Fashion Institute of Technology

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