Home / Knowledge / News / Apparel/Garments / Nike Sportswear & The FADER to present Pitch Perfect
Nike Sportswear & The FADER to present Pitch Perfect
03
Jun '10
Pitch Perfect is Nike Sportswear and The FADER's celebration of the music and culture of South Africa. To billions around the world, football is much more than a game played on a pitch — it's life. It inspires in people a desire to achieve and to represent where they are from to the best of their abilities.

In the first part of the content series, beginning today and leading up to June 11th, six global mixtapes will be released on its websites.

The FADER editors have teamed up with six different DJ's from six continents to curate mixtapes featuring global artists from that region, and the music will reflect the celebratory aspects of South Africa this summer. Each digital mixtape will be accompanied by original artwork as produced exclusively by British artist Siggi Eggertson.

In addition to the mixtapes, beginning June 14th Nike Sportswear and The FADER Present Pitch Perfect will release a 10-episode mini-documentary series that spans an entire month in South Africa. These videos will focus on the cultural touch points that exist globally around football including art, music, and sportsmanship anchored in that region. Episodes in the series will include interviews and tours of the region led by and with local musicians including BLK JKS and local athletes Kaiser Chiefs; documented road trips through Rustenberg, Durban, Soweto and Johannesburg; footage of celebrations during the football games; and conversations with natives from each location, showcasing each city through the eyes of locals.

"With billions around the globe about to partake in football-mania, The FADER wanted to express what the sport means to us," said Peter Macia, Editorial Director of The FADER. "To do that, we decided to focus on what we know — music, art and culture — and view the game through the creative endeavors inspired by it. We're excited to have teamed up with Nike Sportswear to present this collaborative project, and are looking forward to sharing our discoveries with our readers."

Featured in these documentaries will be a live music event June 16th at Nike's brand-new Nike Football Training Center that will be streamed live online. June 16th is also known as Youth Day, and will mark the 34th anniversary of the Soweto uprising when young people spoke out and marched against the government and its attempts to divide South Africa's people based on the color of their skin. This event will include creative workshops, educational speakers, and the aforementioned concert.

Nike Sportswear is a product line rooted in the company's passion for sport while at the same time remixing and improving iconic designs with new technologies.

Nike Sportswear

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search