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Sideout for Star Ride Kids!!!
Jun '10
Cherokee Inc., a leading licensor and global brand management company, announced that it has entered into an exclusive license agreement with Star Ride Kids in the U.S. for Boys 0 - 20 woven tops, bottoms and swimwear.

Since 1991, Star Ride Kids has recognized the opportunity to offer better quality children's garments and to produce products that would appeal to both cost-conscious parents and their fashion-conscious kids. They have a proven track record of high quality, attention to detail, reliability and on-time delivery and have secured their place as one of the leading children's apparel wholesalers.

Stephen Shalam, President of Star Ride Kids said, "Sideout is a heritage California lifestyle brand and we believe there is a tremendous opportunity at many retailers. We look forward to working closely with the other Sideout partners to maximize Sideout's potential."

Jay Kester, Executive Vice President of Marketing for Cherokee Inc., said, "We are pleased to add Star Ride Kids to our group and look forward to their contributions as we build on Sideout's California lifestyle heritage. In addition, we continue to have discussions regarding the remaining open categories for Sideout as well as Sideout Sport (in performance fabrications) and hope to add additional companies to our group shortly."

Cherokee Inc

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