Home / Knowledge / News / Apparel/Garments / Paithani sarees continue to rule Maharashtrian weddings
Paithani sarees continue to rule Maharashtrian weddings
09
Jun '10
One of the most popular traditional brands of sarees in Maharashtra State is the Paithani saree and during the current wedding season, it witnessed sales of Rs 2 million.

A Maharashtrian wedding, which is considered incomplete without women donning this garment, is known for its artful zari design. It is manufactured in the handloom factories pilgrimage town of Paithan, Solapur district.

Paithani sarees are considered to be a rich source of cultural heritage. A few months before the wedding, women visit Paithan and place orders as per their requirement.

This year, almost every shop in Paithan, has recorded sales of about 10-70 paithani sarees. As per the shop owners, these sarees are priced at a higher rate as compared to a normal saree, owing to its zari embroidery.

While a firm operating under the Maharashtra Small Scale Industries Development Corporation, has witnessed sales of Rs 6 lakh, other paithani saree shops in the area have recorded sales in the range of Rs 80,000 – Rs 5 lakh.

Despite facing adverse situations, artisans and manufacturers of these sarees have continued to keep the tradition alive. According to an industrial expert, the government should offer incentives and better facilities to the paithani saree weavers and also provide a market for the weavers to promote their product.

Another problem faced by the weaver is of duplication of these sarees. The fake products are of inferior quality and are manufactured in powerlooms of Bengaluru and other South Indian cities. Customers get lured to these cheap quality sarees owing to the price difference.

But amidst all this, demand for paithani still, seems to have increased, by almost two-fold this year. Most likely, an aggregate of 125 sarees are sold each day. It takes nearly 15 days to manufacture one paithani saree. This year, the minimum increase of Rs 300 is also witnessed in the price of paithani sarees.

There are in all 2,500 handlooms and 700 families which cater to the manufacturing of these traditional sarees. Yeola, Belhegaon, Suki, Nagade and Kotamgaon are few of the villages surrounding Paithan, wherein these sarees are manufactured. Nearly 11,000 people, including weavers and those involved in marketing, selling and promoting the saree are dependent on this product for their daily livelihood.

Fibre2Fashion News Desk - India


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Top executives
Textile industry, India

The event should be organised every year

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search