Home / Knowledge / News / Apparel/Garments / Paithani sarees continue to rule Maharashtrian weddings
Paithani sarees continue to rule Maharashtrian weddings
09
Jun '10
One of the most popular traditional brands of sarees in Maharashtra State is the Paithani saree and during the current wedding season, it witnessed sales of Rs 2 million.

A Maharashtrian wedding, which is considered incomplete without women donning this garment, is known for its artful zari design. It is manufactured in the handloom factories pilgrimage town of Paithan, Solapur district.

Paithani sarees are considered to be a rich source of cultural heritage. A few months before the wedding, women visit Paithan and place orders as per their requirement.

This year, almost every shop in Paithan, has recorded sales of about 10-70 paithani sarees. As per the shop owners, these sarees are priced at a higher rate as compared to a normal saree, owing to its zari embroidery.

While a firm operating under the Maharashtra Small Scale Industries Development Corporation, has witnessed sales of Rs 6 lakh, other paithani saree shops in the area have recorded sales in the range of Rs 80,000 – Rs 5 lakh.

Despite facing adverse situations, artisans and manufacturers of these sarees have continued to keep the tradition alive. According to an industrial expert, the government should offer incentives and better facilities to the paithani saree weavers and also provide a market for the weavers to promote their product.

Another problem faced by the weaver is of duplication of these sarees. The fake products are of inferior quality and are manufactured in powerlooms of Bengaluru and other South Indian cities. Customers get lured to these cheap quality sarees owing to the price difference.

But amidst all this, demand for paithani still, seems to have increased, by almost two-fold this year. Most likely, an aggregate of 125 sarees are sold each day. It takes nearly 15 days to manufacture one paithani saree. This year, the minimum increase of Rs 300 is also witnessed in the price of paithani sarees.

There are in all 2,500 handlooms and 700 families which cater to the manufacturing of these traditional sarees. Yeola, Belhegaon, Suki, Nagade and Kotamgaon are few of the villages surrounding Paithan, wherein these sarees are manufactured. Nearly 11,000 people, including weavers and those involved in marketing, selling and promoting the saree are dependent on this product for their daily livelihood.

Fibre2Fashion News Desk - India


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X