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Lard Butt introduces three new clothing lines
10
Jun '10
With Father's Day rapidly approaching, Lard Butt LLC, an apparel and lifestyle company for below-average athletes and weekend warriors, published its second annual 'Ten WORST Father's Day Gift Ideas' on its popular LardBlog discussion forum. Lard Butt also today introduced three new clothing items: A Lard Butt Fishing hooded sweatshirt and two versions of Lard Butt Lids, fitted baseball caps complete with Lard Butt artwork on the front and the company's 'Get Cracking' mantra on the back. All items are now available at LardButt.com.

Lard Butt also announced today that it has extended its retail footprint to include Universal Athletics sporting goods stores throughout the state of Montana, including the cities of Billings, Bozeman, Butte, Great Falls, Helena, Kalispell, and Missoula. Lard Butt is in discussions to expand into additional states and retailers, having selected Montana as its retail entry point to offer select gear, since all five founding Lard Butts were born and raised in the Big Sky state.

“Since our launch a year ago, we've had a steady stream of requests to develop something for fishing, perhaps the ultimate Lard Butt sport -- besides eating, that is,” said Mark Peterson, co-founder of Lard Butt LLC. “And for the second year in a row, we offer the Ten WORST Father's Day gift ideas, to again help consumers avoid making poor choices in the final days leading up to the big day for dads everywhere.”

Having launched in 2009 under the inspired company credo of 'Get Cracking,' Lard Butt has already shipped Lard Butt Athletics, Football, Golf, Skiing, and Snowboarding apparel to customers throughout the United States. Scores of Lard Butt community members have published their photos on website, wearing their Lard Butt apparel in venues ranging from the Great Pyramids of Egypt to the NCAA men's basketball tournament, major league baseball games and numerous other locations.

Beyond its current offerings, the company will continue to release additional apparel designs and is furthering its plans to stage a Lard Butt 1-kilometer run/walk. The company is also developing a line of 'Muffin Top' apparel for women.

Lard Butt LLC


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