Home / Knowledge / News / Apparel/Garments / Günkar Group likely to grow with launch of new brands
Günkar Group likely to grow with launch of new brands
Jun '10
Turkish apparel company, Günkar Group, that also owns the Sunset swimwear brand, has planned expansion for itself with its new brand, Fiorco, which is aimed at women's market and the ever-growing markets catering to kids-wear.

With a start in 1979 by exporting knitted apparels, Günkar currently earns $90 million as yearly turnover. The future expansion for 2010 were announced during a press conference held last week in Istanbul.

According to Günkar Chief Executive Officer, Kemalettin Günes, the firm decided to focus on raising their variety of products, so as to avoid adverse effects of world economic crisis. Owing to this new focus, they also manufactured some stylish and comfortable apparel for women.

With the inauguration of kids-wear brands namely, Fiorco Boys and Fiorco Girls, Günkar is further aiming at widening its product variety. With these new labels, the company is intending to fetch a 10 percent share in the kids-wear market and also, they have already launched a new store in Ankara to promote, sell and market these new brands.

Currently, Günkar has already touched a figure of 450 sales points in the local market and 250 sales points in the global market with its Sunset brand. After buying Penyelüx brand in 2000, Günkar entered into the swimwear section and intends on surging its innerwear and Sunset swimwear stores from 16 to 32 by 2012.

The brand Sunset has about 30 percent share and it has about 50 percent market share in kids-wear swimwear, informed Günes, further adding that, the company intends to surge this figure to 60 percent during this fiscal.

Off-late the company launched its first store in Arbil, Iraq, and has also given distribution license to a Chile-based store to trade Sunset goods. While on a yearly basis, Günkar trades 6 million units of swimwear in Turkey, Sunset brand amounts to 30 percent of this figure.

Günes further informed that, although last year, they had an export volume of $30 million, they earned $90 million as their yearly turnover. This year they are also hoping to witness an increase of 10 percent in their exports.

In addition, although there is a political split between Israel and Turkey, this Turkish-based company has a $3 million business with Israel and there is no problems, encountered as yet with the Israeli firms.

With the firm exporting its products to Central Asia, Iraq and Iran, Günes informed that, Gunkar sells tankini, a swimsuit that comprises of a bikini and a t-shirt as top in the Iranian market, which is in high-demand.

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Top executives
Textile industry

The foremost issue is bridging the skill gap

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search