Home / Knowledge / News / Apparel/Garments / Hanesbrands R&D professionals develop Smart Sizes
Hanesbrands R&D professionals develop Smart Sizes
18
Jun '10
Hanesbrands Inc. announced that it is rolling out its latest intimate apparel innovation – proprietary shape-to-fit bra technology – under its Hanes and Barely There brands.

The innovative new system, called Smart Sizes, uses patented construction that molds to the shape of the wearer and allows five shape-to-fit bra sizes to replace 16 traditional cup-and-band sizes, resulting in easier shopping, a custom fit and superior comfort.

Hanesbrands, one of the world's leading innovators in intimate apparel, is using the Smart Sizes patented technology in new Hanes and Barely There bra collections launching across department store, mid-tier and mass-merchant retailers this summer.

“The launch of Smart Sizes is great news for women whose No. 1 complaint when shopping for bras is that they can never find a size that is comfortable for them,” said Christy Respess-Jones, vice president/general manager of intimate apparel for Hanesbrands. “With a streamlined sizing configuration, retailers can now display more bras in each size and carry more colors per size so the customer can easily and quickly find what she needs and make her purchase.”

After several years of product development work, Hanesbrands' research-and-development professionals developed the Smart Sizes bra system using a series of unique flexible and floating frames that allow bras to mold themselves to the shapes of the wearers. The system works with wirefree bras as well as more complex underwire styles.

Hanes and Barely There will continue to offer bra lines that use the traditional alpha-numeric sizing, but the introduction of brand-specific Smart Size bra lines – Hanes ComfortFlex Fit and Barely There CustomFlex Fit – will give consumers an innovative new choice to find the perfect bra fit.

The streamlined five Smart Sizes – extra small through extra large – are used in place of traditional alpha-numeric bra sizes from 30A through 42C. Those sizes represent 58 percent of the bras sold in the United States, according to retail market data.

“Smart Sizes is a very big concept that revolutionizes how women fit and buy their bras,” said Sandy Waitz, vice president of intimate apparel design and development for Hanesbrands. “With the flexible fit properties of Smart Sizes, women can find a bra that literally molds to their individual shapes, including unique fit challenges such as between sizes and unevenly sized breasts.”

Hanesbrands uses its product innovation across brands and distribution channels to take advantage of its strong market penetration. Hanesbrands has five of the 10 most preferred intimate apparel brands by consumers, including top-ranked Hanes and Barely There, according to Retailing Today magazine's 2009 “Top Brands Study” conducted by Leo J. Shapiro & Associates.

“Our design team is the best in this industry, and we are constantly exploring new ideas and technologies that our brands can use to transform the bra category,” Waitz said. “Hanes and Barely There, which target the average-figure women, are applying this technology to give their consumers one of the biggest advancements in bra sizing, convenience and comfort.”


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search