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Exceed to become official partner of 'Fitness for All'
Jun '10
Exceed Company Ltd., one of China's leading domestic sports and leisurewear brands, announced that the Company's wholly owned subsidiary, Xidelong (China) Co. Ltd. ("XDL China"), has been named the first official partner of the Nationwide "Fitness for All" Sports Campaign. The Campaign is jointly organized by the Human Resources Development Center of the General Administration of Sport of China (the "Center") and China Sports Publishing Group, and will be sponsored by XDL China.

In 2009, the State Council of the People's Republic of China implemented regulations on physical fitness, and named August 8 as the annual "Fitness for All" Day in order to enhance the public's enthusiasm for fitness and sporting events. The Nationwide "Fitness for All" Sports Campaign is a charitable, social initiative to promote the development of the sports and fitness industry and the concept of fitness and sporting events.

The Campaign, which will begin on June 17, 2010 in Beijing, will expand to hundreds of colleges and universities in China. The Campaign will focus on developing awareness among future leaders in the college and university student population. Champions of the Olympic Games will volunteer their time, interacting with the students in order to share their experiences and promote the benefits that fitness and sports bring to each individual's health and well-being.

Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "With our global name recognition as the first Chinese sportswear brand to be listed in the United States, and our dedication to research and development, Exceed's corporate culture is a perfect match for the 'Fitness for All' concept. At Exceed, our goal is to enable and encourage the general public to pursue a healthy and active lifestyle. We believe that this Campaign will help us to promote this mission, as it increases the recognition of our Xidelong brand name and bolsters brand loyalty among our existing and new customers."

Exceed Company Ltd

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