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FIFA inspired t-shirts to rule fashion quotient this season
Jun '10
It's time to don the look of a soccer devotee with FIFA fever just round the corner… Max – the value fashion brand from the Landmark Group is all set to launch a limited edition of FIFA collection for all those soccer frenzy populace. The collection is inspired by a fusion of fashion, culture, and the heritage of soccer. The graphic prints are vibrant mix of the team jerseys and techniques that have been singled out from the sport. The collection depicts the spontaneity and energy of FIFA soccer world cup and the bright colours portray the lively buzz and impulsiveness of the sport. Football enthusiasts can also pick up T-shirts with team elements of England, Brazil, Italy, South Africa, Argentina, France and Spain and cheer their favorite team.

Bold, colorful block styling cut and sew contrast paneling, strong prints and patterns and cotton knits symbolizes the enthusiasm of the game. The fit reflects the need for comfort and flexibility while playing.

The collection is available across all Max stores in the city at West Gate Mall Rajouri Garden; V3S Mall Laxminagar; Metro Mahagun Mall, Vaishali, Ghaziabad & Great Indian Place Mall, Noida.

On the launch of soccer edition t-shirts, Kamakshi Kaul, Head Designer, Max said, “The FIFA World Cup mania is infective! Looking at the sports frenzy that is engulfing the sports enthusiasts, Max ideated the thought of bringing out a special collection for FIFA to offer the perfect look for the season. It is certainly a fashion must have to celebrate the adrenaline thump of the sport! We hope our consumers to relish a great mix of fashion & soccer this time”

Whether one watches the games or wears the game in style – All is well in the name of SOCCER! Live the game with Max!

Max is the leading fashion retail chain offering customers one stop shop for clothing, accessories and footwear needs for the entire family.

Max - a division of Lifestyle International (P) Ltd. - has pioneered the concept of 'value fashion retailing' in the country, thereby offering the value conscious customer a choice of variety without compromising on the quality. It offers merchandise which is fashionable & competitively priced in the range of Rs. 199 to Rs. 599, making it quite affordable. The store ambience offers global shopping experience with imported fixtures and customer friendly layouts. In India, it has 27 stores across 15 cities including Chennai, Indore, Baroda, Ahmedabad, Kolkata, Vishakpatnam, Bangalore, Delhi, Agra, Hyderabad, Lucknow, Calicut, Mumbai and Nanded. It has plans to open 60 stores by 2011-12.


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