Gap outlines comprehensive China market entry plans
24 Jun '10
4 min read
Since opening its first Gap store in San Francisco in 1969, Gap Inc. has grown to include five brands and about 3,100 stores globally. Gap's style is rooted in simple, easy to wear pieces that form the foundation of any wardrobe – the jean, the khaki, and the pocket tee. The brand epitomizes cool, confident, casual style, which transcends trend, making it easy for people to express their personal style.
Accomplished Executives to Lead Comprehensive China Strategy
Redmond Yeung joins Gap Inc., after serving as President and Chief Operating Officer of China and Asia Pacific for Best Buy. As President, China, he will lead business development and real estate strategy. His experience includes a number of general management roles for Ports brand, a large international women's apparel chain, with more than 350 stores in China.
Said Yeung, “I'm delighted to join Gap Inc. not only because the company holds brands that have the strength and potential to appeal to Chinese customers but also because the company is committed to the environment and creating responsible working conditions – something that is incredibly appealing.”
In his previous role, Lorenzo Moretti was Executive Vice President and Chief Operating Officer of China and President, East China, of Tesco, the global supermarket chain. Moretti, who also was responsible for Marks & Spencer's expansion into Asia, will focus on all store operations and infrastructure development.
“Joining Gap Inc. is an exciting opportunity,” said Moretti. “I look forward to building a business that will appeal to Chinese customers as we offer the cool, confident, casual, American-inspired product that has made Gap part of our global culture.”
Earlier this week, Gap Inc. announced that Katherine Tsang, chairperson for China at Standard Chartered PLC, a leading international bank, has been appointed to the Company's Board of Directors, effective August 16, 2010.