Home / Knowledge / News / Apparel/Garments / Experienced industry executives join Football Fanatics
Experienced industry executives join Football Fanatics
02
Jul '10
Football Fanatics announced that former Wal-Mart Vice President Scott Williams has been named President of Football Fanatics and that former Senior Director at NFL Bob O'Keefe has joined Football Fanatics' TeamFanShop division as Vice President of Business Development. Williams and O'Keefe join the company as it continues to grow rapidly, adding professional and college sports teams to its roster of e-commerce clients.

“We are very excited to welcome Scott and Bob to the Football Fanatics team,” said Alan Trager, CEO of Football Fanatics. “They join a team of the most talented and dedicated people who continue to set the industry standard for performance and service.”

The addition of Mr. Williams and Mr. O'Keefe coincides with several business milestones for Football Fanatics:

• The company is moving to a new facility with over 1M square feet of capacity.
• The TeamFanShop platform supports more fans and more sports teams than any other dedicated online licensed sports apparel e-commerce system.
• The company's growth and financial performance continue to outperform the industry average.

In his role as president, Mr. Williams will oversee marketing, partner relations, technology, and development of new business opportunities. Prior to joining Football Fanatics, Mr. Williams was Vice President and General Manager of the e-business unit for Wal-Mart's Sam's Club division, overseeing samsclub.com as well as its call center and digital marketing operations.

“Having overseen the growth of e-commerce in Wal-Mart's Sam's Club division, I am truly impressed with the continued year-to-year momentum of Football Fanatics,” said Mr. Williams. “I look forward to working with my new team to win over customers with the industry's best customer service, most robust e-commerce platform and world-class product assortment.”

Prior to Wal-Mart, Mr. Williams led the e-commerce, marketing, and direct businesses for OfficeMax. Mr. Williams has over 20 years of general management, e-commerce, and marketing experience with major Fortune 500 and Internet Retailer 500 organizations.

Mr. O'Keefe joins Football Fanatics' TeamFanShop division as vice president of business development where he is responsible for growing business partnerships with professional sports leagues and teams. Mr. O'Keefe has 25 years of sports marketing experience. Prior to joining Football Fanatics, he spent 12 years at the NFL where he built the NFL Fan Database, the NFL Extra Points credit card rewards program, and grew NFLshop.com to a $135M business.

“For over a decade at the NFL my most rewarding work was with the 32 unique clubs across the country,” said Mr. O'Keefe. “I can't imagine a better opportunity than to be at Football Fanatics working directly with professional sports franchises to reach and engage their passionate fans.”

Prior to the NFL, Mr. O'Keefe spent 8 years at Sports Illustrated in various consumer marketing roles, and 5 years at Y&R Advertising specializing in sports advertising.

Football Fanatics is an online retailer of sports, lifestyle, and athletics apparel and a provider of outsourced e-commerce solutions for licensed athletic apparel. With over 120,000 available items, Football Fanatics has a deep product assortment spanning NCAA college sports, NFL, MLB, NBA, NASCAR, and NHL.

Football Fanatics

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Apparel/Garments | On 24th May 2017

G-III Apparel enters into license agreement with PVH

G-III Apparel Group has entered into a multi-year license agreement...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search