Home / Knowledge / News / Apparel/Garments / Perry Ellis & Beluga sign deal for Gotcha brand
Perry Ellis & Beluga sign deal for Gotcha brand
Jul '10
Perry Ellis International announced that it has entered into a license agreement with Beluga Inc., a subsidiary of the Adjmi Apparel Group, to design, manufacture, and distribute apparel for infants through boys' size 20 under the Gotcha brand name.

Gotcha was launched from a Laguna Beach, California, garage in 1978. Its innovative designs and often-controversial advertising campaigns pushed the envelope, defining a way of life embodied by the brand's legendary athletes and helping to attract cutting-edge designers. By 1985, Gotcha was a household name for surfers around the world, the Fishman logo had become a pop-culture icon and the brand had redefined the industry by introducing year-round 'surf lifestyle' apparel.

The Adjmi Apparel Group is recognized as one of the largest and most reputable company groups in the apparel industry. For 27 years the Group has successfully designed, produced and distributed apparel to all tiers of retail distribution. The Group's current portfolio includes brands such as Champion, Disney, Fila, Jantzen, Pro-Player and Skechers.

Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International, said: "This is a great opportunity to increase penetration of the Gotcha brand to additional, complementary categories with a licensee that can clearly interpret the essence of the Gotcha lifestyle. We look forward to a great partnership with this industry leader."

New Gotcha boys' products will be available throughout the United States and its territories across several channels of retail distribution. Initial shipments are scheduled for the Fall 2010 season.

"We are looking forward to a great relationship with Perry Ellis International powered by Gotcha, a brand that expresses the spirit of today's action sports," commented Eric Adjmi, President of the Adjmi Apparel Group.

Launched in 1978 from a Laguna Beach, California, garage, Gotcha transformed the surf market through its incredible product, advertising, events and athletes. Gotcha celebrated its 30th anniversary as an action sports leader in 2008. Marketed as an accessible California youth lifestyle brand, Gotcha enjoys a globally recognized icon and is sold in over twenty countries across five continents.

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis, Jantzen, Laundry by Shelli Segal, C&C California, Cubavera, Centro, Solero, Munsingwear, Savane, Original Penguin by Munsingwear, Grand Slam, Natural Issue, Pro Player, the Havanera Co., Axis, Tricots St. Raphael, Gotcha, Girl Star, MCD John Henry, Mondo di Marco, Redsand, Manhattan, Axist and Farah. The Company enhances its roster of brands by licensing trademarks from third parties including Pierre Cardin for men's sportswear, Nike and Jag for swimwear, and Callaway Golf, TOP-FLITE, PGA TOUR and Champions Tour for golf apparel.

Perry Ellis International Inc

Must ReadView All

Apparel/Garments | On 21st Jul 2017

Walmart opens new fulfillment centre in Davenport

Walmart has opened a new e-commerce fulfillment centre in Davenport,...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search