Home / Knowledge / News / Apparel/Garments / Perry Ellis & Beluga sign deal for Gotcha brand
Perry Ellis & Beluga sign deal for Gotcha brand
07
Jul '10
Perry Ellis International announced that it has entered into a license agreement with Beluga Inc., a subsidiary of the Adjmi Apparel Group, to design, manufacture, and distribute apparel for infants through boys' size 20 under the Gotcha brand name.

Gotcha was launched from a Laguna Beach, California, garage in 1978. Its innovative designs and often-controversial advertising campaigns pushed the envelope, defining a way of life embodied by the brand's legendary athletes and helping to attract cutting-edge designers. By 1985, Gotcha was a household name for surfers around the world, the Fishman logo had become a pop-culture icon and the brand had redefined the industry by introducing year-round 'surf lifestyle' apparel.

The Adjmi Apparel Group is recognized as one of the largest and most reputable company groups in the apparel industry. For 27 years the Group has successfully designed, produced and distributed apparel to all tiers of retail distribution. The Group's current portfolio includes brands such as Champion, Disney, Fila, Jantzen, Pro-Player and Skechers.

Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International, said: "This is a great opportunity to increase penetration of the Gotcha brand to additional, complementary categories with a licensee that can clearly interpret the essence of the Gotcha lifestyle. We look forward to a great partnership with this industry leader."

New Gotcha boys' products will be available throughout the United States and its territories across several channels of retail distribution. Initial shipments are scheduled for the Fall 2010 season.

"We are looking forward to a great relationship with Perry Ellis International powered by Gotcha, a brand that expresses the spirit of today's action sports," commented Eric Adjmi, President of the Adjmi Apparel Group.

Launched in 1978 from a Laguna Beach, California, garage, Gotcha transformed the surf market through its incredible product, advertising, events and athletes. Gotcha celebrated its 30th anniversary as an action sports leader in 2008. Marketed as an accessible California youth lifestyle brand, Gotcha enjoys a globally recognized icon and is sold in over twenty countries across five continents.

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis, Jantzen, Laundry by Shelli Segal, C&C California, Cubavera, Centro, Solero, Munsingwear, Savane, Original Penguin by Munsingwear, Grand Slam, Natural Issue, Pro Player, the Havanera Co., Axis, Tricots St. Raphael, Gotcha, Girl Star, MCD John Henry, Mondo di Marco, Redsand, Manhattan, Axist and Farah. The Company enhances its roster of brands by licensing trademarks from third parties including Pierre Cardin for men's sportswear, Nike and Jag for swimwear, and Callaway Golf, TOP-FLITE, PGA TOUR and Champions Tour for golf apparel.

Perry Ellis International Inc

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search