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Perry Ellis & Beluga sign deal for Gotcha brand
07
Jul '10
Perry Ellis International announced that it has entered into a license agreement with Beluga Inc., a subsidiary of the Adjmi Apparel Group, to design, manufacture, and distribute apparel for infants through boys' size 20 under the Gotcha brand name.

Gotcha was launched from a Laguna Beach, California, garage in 1978. Its innovative designs and often-controversial advertising campaigns pushed the envelope, defining a way of life embodied by the brand's legendary athletes and helping to attract cutting-edge designers. By 1985, Gotcha was a household name for surfers around the world, the Fishman logo had become a pop-culture icon and the brand had redefined the industry by introducing year-round 'surf lifestyle' apparel.

The Adjmi Apparel Group is recognized as one of the largest and most reputable company groups in the apparel industry. For 27 years the Group has successfully designed, produced and distributed apparel to all tiers of retail distribution. The Group's current portfolio includes brands such as Champion, Disney, Fila, Jantzen, Pro-Player and Skechers.

Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International, said: "This is a great opportunity to increase penetration of the Gotcha brand to additional, complementary categories with a licensee that can clearly interpret the essence of the Gotcha lifestyle. We look forward to a great partnership with this industry leader."

New Gotcha boys' products will be available throughout the United States and its territories across several channels of retail distribution. Initial shipments are scheduled for the Fall 2010 season.

"We are looking forward to a great relationship with Perry Ellis International powered by Gotcha, a brand that expresses the spirit of today's action sports," commented Eric Adjmi, President of the Adjmi Apparel Group.

Launched in 1978 from a Laguna Beach, California, garage, Gotcha transformed the surf market through its incredible product, advertising, events and athletes. Gotcha celebrated its 30th anniversary as an action sports leader in 2008. Marketed as an accessible California youth lifestyle brand, Gotcha enjoys a globally recognized icon and is sold in over twenty countries across five continents.

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis, Jantzen, Laundry by Shelli Segal, C&C California, Cubavera, Centro, Solero, Munsingwear, Savane, Original Penguin by Munsingwear, Grand Slam, Natural Issue, Pro Player, the Havanera Co., Axis, Tricots St. Raphael, Gotcha, Girl Star, MCD John Henry, Mondo di Marco, Redsand, Manhattan, Axist and Farah. The Company enhances its roster of brands by licensing trademarks from third parties including Pierre Cardin for men's sportswear, Nike and Jag for swimwear, and Callaway Golf, TOP-FLITE, PGA TOUR and Champions Tour for golf apparel.

Perry Ellis International Inc


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