Home / Knowledge / News / Apparel/Garments / Casual Male unveils first DXL store in Illinois
Casual Male unveils first DXL store in Illinois
12
Jul '10
Casual Male Retail Group, Inc., the leading retailer of men's big and tall apparel, opened its first Destination XL (DXL), a new men's superstore concept catering to the bigger and taller man, in Schaumburg, Illinois. Located just outside of Chicago at 1987 E. Golf Road, this new lifestyle offering caters to the many fashionable needs and wants of today's big & tall man.

DXL is a unique, all-inclusive concept that will offer a wide range of clothing, shoes and products under one roof from CMRG's four existing apparel businesses. The comprehensive selection of products is intended to appeal to the various lifestyles and socioeconomic groups across the big and tall market. The DXL stores will offer a collection of good, better and best products merchandised by lifestyle, with a focus on servicing the "end-of-the-rack" department store shopper. The DXL store is also designed to cater to the smaller size area of the market, currently underserved by Casual Male's traditional store model. The stores will carry product assortments in a range of very broad sizes starting at XL in tops and a 42 inch waist in pants for the bigger customer and a 38 inch waist for the taller customer. As a result, DXL is expected to appeal to a broader target market with the potential to capture new opportunities for revenue growth.

The superstore concept was created following a six-month consumer research study conducted by L.E.K. Consulting that found that big and tall men are looking for more options in a "one-stop-shop" environment and are willing to travel longer distances for a place that caters to their specific needs.

"DXL is a new and innovative retail concept that is attuned to our customers' needs and we are excited to open our first store in Schaumburg," says David Levin, President and CEO of CMRG. "Our target customer wants choices, value for their dollar and the convenience and unique shopping experience DXL offers. We are confident that our new lifestyle superstore concept will offer the unique shopping experience that many big and tall men have been seeking. At an estimated 12,000 square feet and with thousands of clothing options in big sizes XL-7XL, tall sizes LT-6XLT and waist sizes 38-64, the DXL experience will feature the most extensive assortment of Big & Tall selections in the U.S. It will also house hundreds of shoes in extended sizes."

The additional square footage of the new DXL concept will carry a vast selection of brands and sizes from value-priced apparel to high-end luxury brands, including Casual Male XL's own private labels to well-known designer brands such as Polo Ralph Lauren, Calvin Klein, Tommy Bahama and Cole Haan.

The DXL superstore concept will be also be supported by an all-inclusive e-commerce site, launching in 2011, which will offer the same breadth of apparel and products.

Casual Male Retail Group, Inc. is the largest retailer of big and tall men's apparel with operations throughout the United States, Canada and Europe. Casual Male Retail Group, Inc. operates 454 Casual Male XL retail and outlet stores, 19 Rochester Clothing stores, and direct to consumer businesses which include several catalogs and e-commerce sites. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the NASDAQ Global Market under the symbol "CMRG."

Casual Male Retail Group Inc


Must ReadView All

Courtesy: Business wire

Textiles | On 28th Jul 2017

Taiwan launches new products at Outdoor Retailer show

The Taiwan External Trade Development Council (TAITRA) hosted the...

Textiles | On 28th Jul 2017

Clariant, Huntsman present update on planned merger

Clariant and Huntsman Corporation have presented a first update on...

Fashion | On 28th Jul 2017

Kering’s first half consolidated revenue up 28.2%

Kering has announced a consolidated revenue of €7,296.2 million for...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X