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Under Armour to design ASM Clermont Auvergne playing kit

July 19, 2010 (Europe)

Under Armour Europe B.V. Under Armour and ASM Clermont Auvergne announced a comprehensive kit supplier agreement for Under Armour to supply the full range of technical performance apparel for the 2010 French Champions.

Under Armour, the originators of performance apparel, will design a new ASM Clermont Auvergne playing kit based on the innovation and technology that goes into the construction of their industry leading apparel, which is produced for the highest levels of Welsh Rugby, as well as football and American Football.

ASM Clermont Auvergne was attracted to Under Armour because of the company's impressive approach to professional sports and success as a vibrant global brand, and will debut the full kit at this year's season opener against Perpignan on August 13th. The relationship will deliver player, trainer, and support staff apparel for the club team.

"This is a great day for Under Armour in France and in all of Europe to partner with the elite club ASM Clermont Auvergne, especially after their tremendous and historic championship season," said Under Armour President and Managing Director, Peter Mahrer. "We see this as a key building block for establishing our authentic brand on-field as we grow our business in France."

"We were very impressed by the technology and Under Armour's experience bringing the best products to top sport across the US and the world," said ASM Clermont Auvergne Chief Executive, Jacques Pineau. "Though Under Armour's partnership with the Welsh Rugby Union already brought them to the global rugby stage, we will be the first club to wear their kit. With UA as our partner, we're excited and ready to take on new challenges."

Under Armour is the Official Technical Partner to the Welsh Rugby Union and to Hannover 96 Football Club in the German Bundesliga, as well as the official baselayer partner to Borussia Dortmund and to Dublin GAA Football.

"Partnering with a new brand isn't an easy decision. The jersey is our club symbol and like in all professions, we look for performance and excellence," added ASM Clermont Auvergne Sport Director, Jean Marc Lhermet. "The Under Armour quality, technology and product diversity led us to partner with this top outfitter for the next 2 seasons, and we are privileged to wear the best kit on the market."

Under Armour also has an elite athlete portfolio in France that includes Clermont's own Jamie Cudmore as well as rugby stars Farid Sid, Geoffrey Doumayrou, and football athletes Nicolas Douchez and Nicolas Plestan.

Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China.

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