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Lands End gives kids chance to show their design talents
22
Jul '10
Kids love to express their individuality and moms think it's important too. Sixty-five percent of moms said it was important for a child's wardrobe to reflect their personality in the 2010 Back-to-School Survey by Parents magazine and Lands' End. This back-to-school season, Lands' End is giving kids the ultimate chance to express themselves while supporting school art programs with the "Every Tee Tells A Story" contest.

Beginning July 28 through Sept. 7, Lands' End invites kids ages 4 to 11 to submit drawings based on the theme of "Arctic Exploration" for a chance to have their design featured in the next Lands' End Graphic Tee collection.

"Clothing is a fun way for kids to showcase their unique style. We know the best way to find out what kids want to wear is to ask them," said Liz Pierce, senior design director, Lands' End. "Whether trekking through icebergs or frolicking with penguins, we're excited to let kids show off their creativity with a t-shirt design."

In addition to having their design featured on a Lands' End Graphic Tee, the boy and girl who submit the winning drawing will receive a $500 Lands' End Gift Card and a $1,000 donation to their school art program.

Lands' End

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Courtesy: India ITME

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