Home / Knowledge / News / Apparel/Garments / Marc Ecko forays into designer scrubs market
Marc Ecko forays into designer scrubs market
24
Jul '10
Marc Ecko Enterprises, a global fashion and lifestyle company, and koi, a leading maker of designer scrubs, have announced a partnership to launch two new lines of designer scrubs under the Ecko Unltd. and Ecko Red brands.

The new Ecko-branded collections, designed in collaboration with koi under an exclusive licensing agreement, will feature scrub tops and pants for men and women. Ecko Red will feature fashion-forward scrubs for women, while Ecko Unltd., the "world famous Rhino brand," will focus on stylish and modern scrubs for men. The debut collections will be available for delivery in time for the Spring 2011 season.

This partnership is Marc Ecko Enterprises' first foray in the designer scrubs market and the company's first collaboration with koi, the industry's leading maker of designer scrubs. Previously, koi has collaborated with the iconic fashion brand tokidoki on a limited edition scrub set.

"I'm really excited about this partnership," said koi founder and president Kathy Peterson. "Marc Ecko is one of the top names in global youth culture and fashion. I think our brands are a great fit for each other. We both put a strong emphasis on style and innovation."

"The Ecko brands have incredible name recognition among younger consumers," said Kathy Peterson. "A lot of younger healthcare workers and students have grown up with these brands. Many of them love the fresh, youthful and streetwise styling of the Ecko brands. But there hasn't been anything like these brands in the uniform market before. We're looking forward to filling that void."

Retailers can place wholesale orders for the new Ecko Red and Ecko Unltd. Spring 2011 collections starting in September 2010.

koi Design LLC

Must ReadView All

Textiles | On 21st Feb 2017

Net profit at Indorama Ventures zooms 145% in 2016

Net profit at Thailand headquartered and Aloke Lohia led Indorama...

Information Technology | On 21st Feb 2017

ThreadSol launches IntelloBuy & IntelloCut in Vietnam

ThreadSol, the pioneer of enterprise material management for sewn...

Textiles | On 21st Feb 2017

GST to reduce documentation for logistics firms: CBRE

The Goods and Services Tax (GST) is likely to result in a reduction...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search