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S Kumars unveils economy brand 'World Player'
Jul '10
S. Kumars Nationwide Limited ( SKNL) - India's leading Textile and Apparel Company with expertise in multi-fiber manufacturing launched its new apparel brand World Player in Karnataka. True to SKNL'S mission of catering to the entire spectrum of the socio-economic segments of the Indian market, World Player offers fashion solutions for today's young achievers in the economy segment.

World Player recognises the need of grooming and personal appearance in small cities and towns. With increased exposure through media, the nature of demographic is changing. This generation is upwardly mobile, highly aspirational and wants to excel on the world stage. World Player by S.Kumars' is the first brand devised & created for this young segment who strives for excellence and quality of life.

World Player's product range comprises of formal, casual and occasion wear designed to give the customer a more upmarket trendy look. The formal range includes formal shirts & trousers. The casual range includes a wide collection of smart & trendy t – shirts, casual shirts & jeans for relaxed evenings.

Given that the vast majority of the youth prefer denims as lifestyle clothing, 'World Player by S.Kumars' has a wide range of jeans & denim wear. Customers will have large collection of accessories to choose from vests, briefs, belts, socks, handkerchiefs and more. The team comprises of young designers who interact with the target audience on constant basis for trendy and stylish designs.

Speaking on the occasion of World Player launch in Bengaluru, Mr. Johnny John (COO – World Player) said, “Aimed at today's achievers aged between 18 to 35 years, World Player offers a wide, vibrant new range of stylish clothing and accessories at unbelievable value. The brand's equation of quality, style and affordability allows customers to express themselves freely.”

World Player apparels offers choices by working dedicatedly to understanding customer requirements and offering them wide range of fashionable clothing to suit their individual style. The emphasis is on unlocking value towards the bottom of the socio - economic pyramid. World Player will be distributed comprehensively through an extensive network of multi brand outlets from over 50 towns in Karnataka.

S. Kumars Nationwide Limited ( SKNL)

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