Entering the set of the photo shoot for the upcoming 2011 Main Collection for lingerie powerhouse, Coquette International, saw their newest line of intimate apparel come alive. This year, Coquette has made subtle changes to its image that will be released alongside their 2011 catalog.
“We want Coquette's image and packaging to look as sophisticated as our lingerie,” states Coquette International's Art Director, Cindy Cipriano. “The studio where we shot the collection was constructed with simple and fresh sets, to make the garments really stand out.”
The focus of the photo shoot is to amplify the quality and intricacy of Coquette's garments, without the distractions of a busy set.
“Lingerie can be difficult to photograph effectively. Beautiful models and complicated sets oftentimes distract what the photographs are trying to show – the lingerie. We want our customers to be inspired by our lingerie, creating an experience of their own, however they interpret it,” adds Cipriano.
Until the Main 2011 Collection and its catalog are released in early 2011, Coquette is pleased to offer a behind-the-scenes look at the first day of the photo shoot, along with a glimpse at their new garments.
Coquette International Inc
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