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Mercedes De Luca takes on role of MyShape CEO
02 Aug '10
3 min read
Loree Lash-Valencia is a 20-year fashion industry veteran with a track record for brand building and penetrating new markets. A visionary fashion executive with a demonstrated track record of success on both the design and business side of working with multi-channel merchandise, Lash-Valencia's career includes serving as vice president of sales and merchandising at Lois Hill Accessories, where she worked with national retailers Nordstrom, Macy's, Bloomingdale's, Lord & Taylor and Dillard's, and design positions at BCBG, Guess and Tommy Hilfiger.
Earlier in her career, Lash-Valencia served as director of special projects and fitness relations for Fila USA, where she launched strategic partnerships and created online initiatives. Lash-Valencia will drive wholesale and retail business strategy and brand partnerships for MyShape. She will be based in New York City.
Earlier in her career, Lash-Valencia served as director of special projects and fitness relations for Fila USA, where she launched strategic partnerships and created online initiatives. Lash-Valencia will drive wholesale and retail business strategy and brand partnerships for MyShape. She will be based in New York City.
MyShape Inc
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