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Renegade partners with Sport Chalet, New Balance
02
Aug '10
Irvine based race management company Renegade Racing recently signed a sponsorship agreement with La Canada, CA retailer Sport Chalet to be the Title Sponsor of the Magic Mountain Man Triathlon & Run (M3) on Sunday, October 10, 2010. As part of the deal New Balance, a Boston, MA shoe and apparel company, is the Presenting Sponsor of the event. Renegade Racing, Sport Chalet and New Balance will jointly promote the event throughout Southern California.

“We understand the importance of competition,” said Craig Levra, Sport Chalet Chairman and CEO. “Our running and triathlon customers are dedicated to their sport, so we set out to offer them a unique opportunity to compete. Through our partnership with Renegade Racing and our vendor New Balance, we are pleased to offer Los Angeles' only long distance triathlon: 1.2 mile swim, 56 mile bike and 13.1 mile run, along with an Olympic distance triathlon, plus a 5K and 10K run in Santa Clarita, California. We are looking forward to our first Magic Mountain Man Triathlon and Run.”

“New Balance is excited to be involved in the Magic Mountain Man Triathlon and Run, which celebrate the spirit of competition and personal achievement,” said Chris Keddy, channel marketing coordinator, New Balance. “These races resonate with all levels of athletes and will enable us to continue to highlight our innovative footwear and apparel and unique brand attributes.”

The M3 includes a half Ironman distance triathlon (1.2 mile swim, 56 mile bike, 13.1 mile run), Olympic distance triathlon (0.93 mile swim, 24.8 mile bike, 6.2 mile run) and 5K and 10K runs. Triathlon participants will start the event at Castaic Lake and then bike through roads in the greater Castaic area before finishing in Santa Clarita. The triathlon run and the 5K & 10K will be held on the streets and bike paths in Santa Clarita.

Building on the success of the 2009 inaugural M3 events, Renegade Racing expects to draw professional and celebrity triathletes to this year's event. Last year professional triathlete Kirk Nelson, of Boulder, Colorado, grabbed the first place title overall, with a time of 4:31:32. "Coming from Colorado, I've always hoped someone would put on a triathlon with a challenging, mountainous bike course, rather than the traditional rolling or flat bike courses most races offer -- the M3 Bike course was far and away the most challenging bike course I've ever raced!”, said Nelson of his experience of the M3 Tri.

“We are excited to partner with Sport Chalet and New Balance on the M3 events. Their involvement will help grow this event as one of the premier triathlons in Southern California,” said Jonathan Pauley, Race Director for Renegade Racing. “It is currently the only half Ironman distance race in Los Angeles County, and Santa Clarita is an ideal location for such an event. The event will be a remarkable experience for our athletes.”

Renegade Racing

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