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REI launches outdoor gear & clothing Spring 2011 line
Aug '10
REI (Recreational Equipment, Inc.), a national outdoor gear and clothing retailer, announced its spring 2011 line of exclusive REI-brand gear and apparel, during the Outdoor Retailer Summer Market tradeshow. A trusted outdoor brand, REI continues to inspire people of all ages to have fun experiences while recreating outdoors.

Available in REI stores starting in January 2011, the new product and apparel offerings are designed for camping, hiking, backpacking, and urban lifestyles.

“From the first-time family camping trip, to the technical week-long backpacking adventure, REI Gear & Apparel offers something special for everyone,” says Lee Fromson, vice president of REI Gear & Apparel. “Our spring line is packed with an array of exciting new family camping designs and quality technical apparel choices to fit the diverse needs of families and seasoned adventurers for many seasons to come.”

Technical Trail Assortment

REI introduces a new collection of versatile Technical Trail apparel designed for people who like to hike farther and faster. REI's apparel development team applied outerwear construction details to high performance fabrics. Designed for ease of movement, durability and comfort, these designs are a mixture of fitness wear and sportswear. The clothing line shares several design attributes, including stretch fabrics and articulated construction for easy movement, abrasion-resistant durable materials reinforced in high-wear areas, and sweat management to ease chilling and clamminess.

REI's ecoSensitive Revelcloud with PrimaLoft insulation is wafer thin, light weight, extremely compactable and warm. Unlike down in a jacket or vest, the shell's synthetic fill continues to insulate even when wet. The Pertex Quantum Eco shell is made of recycled polyester, has a silky texture, is abrasion resistant and blocks winds up to 50 mph. Designed to pair with REI's Technical Trail apparel, the Revelcloud Jacket and Vest are for hikers who like to travel light, or go fast and far.

Family Tents
REI's new Hobitat 4 and Hobitat 6 tents have airy headroom and add more ways for families to customize their campground home, with room for four and six people, respectively. REI's universal “Connect Tech” zipper mates with two optional add-on structures. Attaching the optional vestibule allows campers to cover overflow gear or a family pet, while attaching the optional garage adds enough space to park a quartet of mountain bikes.

Due to the tremendous response to the four and six-person models, REI has added a new eight-person tent to its Kingdom tent series. Campers can truly “live large” inside the new Kingdom 8, with its dual rooms. Families are equipped with a vestibule outside the back door, a “screen room” for entertaining or relaxing, and a front door that's compatible with both the new optional Hobitat Vestibule and Garage accessories for even more room.

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