Home / Knowledge / News / Apparel/Garments / REI launches outdoor gear & clothing Spring 2011 line
REI launches outdoor gear & clothing Spring 2011 line
04
Aug '10
REI (Recreational Equipment, Inc.), a national outdoor gear and clothing retailer, announced its spring 2011 line of exclusive REI-brand gear and apparel, during the Outdoor Retailer Summer Market tradeshow. A trusted outdoor brand, REI continues to inspire people of all ages to have fun experiences while recreating outdoors.

Available in REI stores starting in January 2011, the new product and apparel offerings are designed for camping, hiking, backpacking, and urban lifestyles.

“From the first-time family camping trip, to the technical week-long backpacking adventure, REI Gear & Apparel offers something special for everyone,” says Lee Fromson, vice president of REI Gear & Apparel. “Our spring line is packed with an array of exciting new family camping designs and quality technical apparel choices to fit the diverse needs of families and seasoned adventurers for many seasons to come.”

Technical Trail Assortment

REI introduces a new collection of versatile Technical Trail apparel designed for people who like to hike farther and faster. REI's apparel development team applied outerwear construction details to high performance fabrics. Designed for ease of movement, durability and comfort, these designs are a mixture of fitness wear and sportswear. The clothing line shares several design attributes, including stretch fabrics and articulated construction for easy movement, abrasion-resistant durable materials reinforced in high-wear areas, and sweat management to ease chilling and clamminess.

Outerwear
REI's ecoSensitive Revelcloud with PrimaLoft insulation is wafer thin, light weight, extremely compactable and warm. Unlike down in a jacket or vest, the shell's synthetic fill continues to insulate even when wet. The Pertex Quantum Eco shell is made of recycled polyester, has a silky texture, is abrasion resistant and blocks winds up to 50 mph. Designed to pair with REI's Technical Trail apparel, the Revelcloud Jacket and Vest are for hikers who like to travel light, or go fast and far.

Family Tents
REI's new Hobitat 4 and Hobitat 6 tents have airy headroom and add more ways for families to customize their campground home, with room for four and six people, respectively. REI's universal “Connect Tech” zipper mates with two optional add-on structures. Attaching the optional vestibule allows campers to cover overflow gear or a family pet, while attaching the optional garage adds enough space to park a quartet of mountain bikes.

Due to the tremendous response to the four and six-person models, REI has added a new eight-person tent to its Kingdom tent series. Campers can truly “live large” inside the new Kingdom 8, with its dual rooms. Families are equipped with a vestibule outside the back door, a “screen room” for entertaining or relaxing, and a front door that's compatible with both the new optional Hobitat Vestibule and Garage accessories for even more room.


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urmil Arya

Sushila International, a well established textile organisation established ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search