Home / Knowledge / News / Apparel/Garments / Nike opens new Santa Monica location
Nike opens new Santa Monica location
Aug '10
Nike opened its newest retail store at Santa Monica Place at Third Street Promenade. The new two-story, 20,000-square-foot location unveils Nike's newest store concept with the launch of a fresh attitude, innovative consumer experiences, market tailored product offerings, community resources and the introduction of Nike+ Run Club and team customization services. The store is the first multi-category concept in the U.S. since the company opened its last NIKETOWN in 1999.

As part of the new NIKEiD team customization concept, Nike is giving team consumers the destination to gear up with their own custom footwear, apparel and equipment. With more than 115 key styles that can be customized on site, groups have the power to create authentic Nike team gear for practice, intramurals or just for fun with name, number, and sport logo.

It's a portal into a design community, both virtual and hands-on, for consumers to share ideas, concepts and bring NIKEiD to life for teams. Premium online NIKEiD is also available at the new retail location.

The store will also feature new runners' services and Nike+ Run Club. Founded as a running company, there is no better place than Nike for runners to get more from their run and join a local community of runners.

As part of Nike+ Run Club, participants can test-drive the latest Nike footwear and tune into their experience using Nike+, the exclusive technology that allows runners to connect their iPod or iPhone to their running shoes while tracking distance, pace, calories and more.

Training is offered at all levels, allowing runners to choose a 3-, 5- or 7-mile running route, receive expert tips from Nike store athletes and Nike+ VIP treatment at events. New iMac stations and wireless connectivity in store will allow runners to sync up their run at NikePlus.com along with iPod charging docks and printable custom routes.

Nike continues to offer a premium shopping experience with the continuation of its 'Athletes Serving Athletes' concept - hiring and training retail employees with a passion for Nike, sports and expert knowledge of the sport-minded consumer's needs.

Santa Monica locals can also access Nike's Athlete Central terminals with more colors, more styles, NIKEiD customization and Nike Find, which locates products that aren't available in store and has them shipped directly to the store free of charge.

Nike will be celebrating the grand opening throughout the weekend August 7 and 8. Activities will include:

August 7
3 PM - 5 PM Field Day. Local schools compete for customization prizes
8 PM - 9:30 PM Rival Rally. Local school celebration with special athlete appearances and live entertainment .

August 8
10:30 AM XC Gear Up. Cross Country season kick-off event.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

Nike Inc

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search