Home / Knowledge / News / Apparel/Garments / Nike opens new Santa Monica location
Nike opens new Santa Monica location
07
Aug '10
Nike opened its newest retail store at Santa Monica Place at Third Street Promenade. The new two-story, 20,000-square-foot location unveils Nike's newest store concept with the launch of a fresh attitude, innovative consumer experiences, market tailored product offerings, community resources and the introduction of Nike+ Run Club and team customization services. The store is the first multi-category concept in the U.S. since the company opened its last NIKETOWN in 1999.

As part of the new NIKEiD team customization concept, Nike is giving team consumers the destination to gear up with their own custom footwear, apparel and equipment. With more than 115 key styles that can be customized on site, groups have the power to create authentic Nike team gear for practice, intramurals or just for fun with name, number, and sport logo.

It's a portal into a design community, both virtual and hands-on, for consumers to share ideas, concepts and bring NIKEiD to life for teams. Premium online NIKEiD is also available at the new retail location.

The store will also feature new runners' services and Nike+ Run Club. Founded as a running company, there is no better place than Nike for runners to get more from their run and join a local community of runners.

As part of Nike+ Run Club, participants can test-drive the latest Nike footwear and tune into their experience using Nike+, the exclusive technology that allows runners to connect their iPod or iPhone to their running shoes while tracking distance, pace, calories and more.

Training is offered at all levels, allowing runners to choose a 3-, 5- or 7-mile running route, receive expert tips from Nike store athletes and Nike+ VIP treatment at events. New iMac stations and wireless connectivity in store will allow runners to sync up their run at NikePlus.com along with iPod charging docks and printable custom routes.

Nike continues to offer a premium shopping experience with the continuation of its 'Athletes Serving Athletes' concept - hiring and training retail employees with a passion for Nike, sports and expert knowledge of the sport-minded consumer's needs.

Santa Monica locals can also access Nike's Athlete Central terminals with more colors, more styles, NIKEiD customization and Nike Find, which locates products that aren't available in store and has them shipped directly to the store free of charge.

Nike will be celebrating the grand opening throughout the weekend August 7 and 8. Activities will include:

August 7
3 PM - 5 PM Field Day. Local schools compete for customization prizes
8 PM - 9:30 PM Rival Rally. Local school celebration with special athlete appearances and live entertainment .

August 8
10:30 AM XC Gear Up. Cross Country season kick-off event.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

Nike Inc

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search